MARK 5325: Public Relations
| Course Format | Lecture 2.0 h + Seminar 2.0 h + Lab. 0.0 h |
| Credits | 3.0 |
Course Description
Discontinued as of Summer Semester 2023
This course provides students with an understanding of the role public relations plays within a variety of organizations. This course is aimed at preparing students to identify key stakeholder groups for a company and design programs for these groups. Students will practice using the public relations "tools of the trade." The material will be taught using lectures, case studies, guest speakers, and group/individual assignments.
Students will receive credit for only one of MARK 3250, 2450, or 5325.
Prerequisite(s): Acceptance to a post-graduate certificate program.
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