MARK 5210: Marketing Research
| Course Format | Lecture 3.0 h + Seminar 1.0 h + Lab. 0.0 h |
| Credits | 3.0 |
Course Description
Discontinued as of Summer Semester 2023
This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the internet as an effective research tool.
Students will receive credit for only one of MARK 2100, 2327 or 5210.
Prerequisite(s): Acceptance to a post-graduate certificate program.
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