INTB 5320: International Marketing Management
| Course Format | Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h |
| Credits | 3.0 |
Course Description
Discontinued as of 201730
The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a global business environment. This course examines the nature and the characteristics of international marketing and focuses on the applied micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective.
Students will receive credit for only one of INTB 2300, 3200, and 5320.
Prerequisite(s): Acceptance into a post-graduate certificate program.
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