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This course covers the principles and practice of strategic retail marketing and orients students to the dynamic and competitive nature of the industry. Topics include contemporary issues in retail including in-store and non-store retailing, e-tailing, managing the retail operations, supplier...

The course focuses on the elements that make up effective distribution channels from the raw material supplier to the final consumer. Channel management topics include the role of buyers, competitive bidding, pricing, terms of sale, channel structure, designing the marketing channel, channel...

Students have the opportunity to explore defined current issues in Marketing. The course content will change from semester to semester. Please contact the Langara School of Management for information on the next offering of this course. Registration in this course is restricted to students admitted...

This course provides students with a strategic overview of Customer Relationship Marketing and Database Marketing and how they can be used to achieve an organization's overall goals. Students will apply Customer Relationship Marketing strategies and understand the value of one-to-one marketing and...

This course examines the roles and responsibilities of a sales manager and the management of the sales force. Students will be introduced to the concept of personnel management as it applies to the management of the sales force. The course develops sales skills in goal setting, prioritizing and...

Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing...

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest...

This course focuses on the promotional elements in marketing strategy known as Integrated Marketing Communications (IMC). Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. The...

This course explores the three major influences of consumer behaviour: consumers as individuals; attitude change and decision-making; and consumers in their social and cultural setting. The course will introduce students to both the internal and external drivers on a consumer's decision to buy a...

Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and...