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Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing...

This course intends to provide students with a strategic overview of Consumer Behaviour Theory and to demonstrate how this theory can be used to set marketing strategy and achieve overall corporate goals. The course will introduce students to both the internal and external influences on a consumer's...

To succeed in today's economy, companies must incorporate the Internet into their marketing strategies. This course examines the role of the web today and how to optimize the use of e-marketing. The course provides students with the fundamental principles and techniques for designing and developing...

This course provides students with an understanding of the role public relations plays within a variety of organizations. This course is aimed at preparing students to identify key stakeholder groups for a company and design programs for these groups. Students will practice using the public...

Basic mathematics of everyday business affairs including simple and compound interest, promissory notes, instalment buying, trade discounts, loans, mortgages, insurance, investments.Students will receive credit for only one of MATH 1118 or 1119.Note: Recent successful completion of Math 10 is...