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To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest...

This course focuses on the promotional elements in marketing strategy known as Integrated Marketing Communications (IMC). Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. The...

This course explores the three major influences of consumer behaviour: consumers as individuals; attitude change and decision-making; and consumers in their social and cultural setting. The course will introduce students to both the internal and external drivers on a consumer's decision to buy a...

Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and...

This course deals primarily with differentiation. Topics include limits, definition of derivative, rules for differentiation, growth and decay problems, optimization problems with applications in biological and medical sciences, approximation methods and their applications, mathematical models of...

This introductory course will cover topics in vector algebra and geometry in R2 and R3, systems of linear equations and Gaussian elimination, matrices and determinants, and eigenvalues and eigenvectors. Application will include resistor networks, chemical reactions, random walks, projections and...

This course deals primarily with integrations. Topics include integrals and techniques of integrations; applications to areas, volumes and probability; differential equations; mathematical models of biological processes; infinite series; Taylor series; and partial derivatives.Students will receive...

An introduction to the mathematics of finance and investment including simple interest and discount, compound interest, simple and general annuities, amortization and sinking funds, depreciation and valuation of investments. computer applications.Students will receive credit for only one of MATH...

Intended for students who require additional practice in pre-calculus algebra and linear algebra to succeed in data analytics programs. Topics include linear equations, systems of equations, matrix operations, quadratic forms, power functions, square root functions, exponential functions...

This course is the first of a series of five that address the promotion of health, healing and client safety. Participants explore and develop the essential knowledge, competencies, and critical components of foundational nursing skills from an evidence-informed perspective. Participants will have...