Digital Marketing Essentials III – Social, Email, & Mobile Strategies

Social media, email marketing, and mobile marketing are essential components of a well-rounded digital marketing strategy. Each plays a unique role in reaching, engaging, and converting an organization's audience where they spend most of their time: online and on their phones. Students learn how to build and manage social media campaigns, design effective email marketing strategies, and leverage mobile platforms to enhance their reach. They apply best practices and key strategies, and get hands on experience using these digital marketing tools. Students develop the skills to design and execute various strategies that connect with customers across digital channels.