Digital Marketing Essentials II – Advertising & Analytics

Advertising and Analytics are two of the most powerful components in digital marketing that help organizations reach the right people, optimize performance, and grow their business with data-driven decisions. Students learn how to plan and manage advertising campaigns, apply retargeting strategies to re-engage audiences, and create ad content that drives action. They explore key analytics tools and technologies for tracking performance, understanding customer behavior, and optimizing campaigns. Students develop the skills to design, execute, and evaluate data-driven advertising strategies that support broader marketing goals.