Digital Marketing Essentials I – GEO, SEO, Web & Content Strategy

Generative Engine Optimization (GEO), Search Engine Optimization (SEO), web development, and content strategy are critical pillars of a successful online presence that ensure that a website not only looks good, but also performs well, attracts the right audience, and converts them into leads or customers. Students learn core principles of these three digital marketing areas. They learn how to create engaging content, improve website performance, and apply GEO and SEO techniques to increase online visibility. Students develop the skills to design and implement strategies that drive traffic, strengthen brand presence, and support overall marketing objectives.