ECOM
1020
Electronic Commerce - Level 2
Lecture Hours
0.0
Seminar Hours
0.0
Lab Hours
0.0
CEU
0.0
Continuing Studies
Description
This course introduces intelligent software agents used extensively in Web marketing and the new business practices involved in E-commerce -- including business-to-consumer, business-to-business, consumer-to-business and consumer-to-consumer commerce. We also discuss the new advertising and customer support mechanisms.