MARK 3250: Public Relations

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Course Format Lecture 2.0 h + Seminar 2.0 h + Lab. 0.0 h
Credits 3.0

Course Description

This course provides students with an understanding of the role public relations plays within a variety of organizations. This course is aimed at preparing students to identify key stakeholder groups for a company and design programs for these groups. Students will practice using the public relations "tools of the trade." The material will be taught using lectures, case studies, guest speakers and group/individual assignments.

Students will receive credit for only one of MARK 2450 and 3250.

Prerequisite(s): Completion of a minimum 54 credits including MARK 1115 with a minimum "C" grade, and 6 credits of university-transferable English or Communications with a minimum "C" grade; and a minimum "C" grade in CMNS 2228.

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