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Students explore the principles of professional selling focussing on relationship and needs-based selling. Topics include understanding customer and sales representative behaviour and communications in a selling environment as well as prospecting, preparing different forms of presentations, handling...

Generative Engine Optimization (GEO), Search Engine Optimization (SEO), web development, and content strategy are critical pillars of a successful online presence that ensure that a website not only looks good, but also performs well, attracts the right audience, and converts them into leads or...

Advertising and Analytics are two of the most powerful components in digital marketing that help organizations reach the right people, optimize performance, and grow their business with data-driven decisions. Students learn how to plan and manage advertising campaigns, apply retargeting strategies...

Social media, email marketing, and mobile marketing are essential components of a well-rounded digital marketing strategy. Each plays a unique role in reaching, engaging, and converting an organization's audience where they spend most of their time: online and on their phones. Students learn how to...

Defining social media marketing strategy and target audience is essential for making an organization's social media efforts effective, efficient, and results-driven. Students learn how to assess a brand’s current social media presence, identify target audiences, implement social media strategies...

In today’s business environment, understanding POEM (Paid, Owned, and Earned Media) and using analytics are crucial to running effective, data-driven social media marketing campaigns. Students learn how to design strategies that balance paid advertising, brand-owned channels, and user-generated...

In the current business landscape, business success doesn’t come from just being present online, but from creating the right content for the right audience on the right platform. Knowing how to create content and understand social media platforms is essential for effective social media marketing...

This course will introduce students to the exciting industry of event marketing and sponsorship including social functions, domestic and international trade shows, conferences, and major conventions. The course will examine the strategic reasons why organizations participate in event marketing and...

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest...

This course intends to provide students with a strategic overview of Consumer Behaviour Theory and to demonstrate how this theory can be used to set marketing strategy and achieve overall corporate goals. The course will introduce students to both the internal and external influences on a consumer's...