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Regular Studies

Continuing Studies

VectorWorks - Level 1

Learn the basics of VectorWorks, including object creation and editing, snapping, layers, classes, symbols and file organization. The course features examples, exercises and lectures that emphasize the use of VectorWorks for architectural drafting. Primary exercises focus on the preparation of a...

Continuing Studies

VectorWorks 3D - Level 2

This course covers 3D modeling and rendering with VectorWorks andRenderWorks, including 3D object creation, viewing tools, lighting andrendering modes, NURBS, texture mapping, and the use of image props. It is designed for those who are already familiar with the basics of 2D drawing in VectorWorks.

Regular Studies

Introduction to Marketing

Marketing is an exciting and dynamic business discipline, which offers excellent career prospects. The course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing...

Regular Studies

This course exposes students to the principles of professional selling. The focus is on relationship and needs-based selling in a business-to-business environment. It prepares students for a range of life skills such as interviewing for jobs or "selling" ideas within their organizations. The course...

Regular Studies

E-Commerce and Distribution

This course introduces business students to the role of the Internet in marketing and distribution. It identifies and explains the challenges and critical success factors in the effective use of the web as a distribution and marketing tool. Topics include an analysis of the structural changes...

Regular Studies

Marketing Research

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary...

Regular Studies

Marketing Communications Design

This introductory computer course introduces the student to current design software with an emphasis on acquiring entry-level abilities to combine text, graphics, and photos to create promotional assets. The course is project-based and will be conducted in the lab with lectures and a focus on...

Regular Studies

Integrated Marketing Communications

This course builds on the essential marketing concepts by focusing on the promotional elements in marketing strategy known as Integrated Marketing Communications. Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event...

Regular Studies

Marketing Strategy

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way...