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This course builds on the essential marketing concepts by focusing on the promotional elements in marketing strategy known as Integrated Marketing Communications. Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event...

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way...

This course exposes students to the principles of professional selling. The focus is on relationship and needs-based selling in a business-to-business environment. It prepares students for a range of life skills such as interviewing for jobs or "selling" ideas within their organizations. The course...

This course introduces business students to the role of the Internet in marketing and distribution. It identifies and explains the challenges and critical success factors in the effective use of the web as a distribution and marketing tool. Topics include an analysis of the structural changes...

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary...