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Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing...

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest...

This course focuses on the promotional elements in marketing strategy known as Integrated Marketing Communications (IMC). Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. The...

This course explores the three major influences of consumer behaviour: consumers as individuals; attitude change and decision-making; and consumers in their social and cultural setting. The course will introduce students to both the internal and external drivers on a consumer's decision to buy a...

Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and...

This course can be used to satisfy the completion of Adult Basic Education (ABE) - Mathematics: Provincial Level-Algebra and Trigonometry, which prepares adult learners with the knowledge and skills in algebra and trigonometry necessary for entry to technical, vocational, and career programs that...

A course in the fundamentals of arithmetic (including signed numbers) for those likely to experience difficulty in elementary algebra, business mathematics or statistics. Students are guided and supported through individual work and attend regular classes on selected topics. This course does not...

An introduction to algebra, covering the algebraic topics contained in high school courses up to and including the Grade 10 level. Content includes linear equations in one variable, word problems, integer exponents, polynomials, rational expressions, square roots, equations and graphs of lines...

An introduction to the mathematics of finance and investment including simple interest and discount, compound interest, simple and general annuities, amortization and sinking funds, depreciation and valuation of investments. Computer applications.Students will receive credit for only one of MATH...

Basic mathematics of everyday business affairs including simple and compound interest, promissory notes, instalment buying, trade discounts, loans, mortgages, insurance, investments.Students will receive credit for only one of MATH 1118 or 1119.Note: Recent successful completion of Math 10 is...