Social Media Marketing

Learn the skills today’s employers need to reach audience and drive results

To succeed in today's economy, organizations and businesses must incorporate social media into their marketing strategies. Employers are looking for people who know how to create compelling content, manage campaigns, and use data to optimize performance across platforms.

This 12-week, micro-credential gives you the practical skills to plan, execute, and measure effective social media marketing strategies that you can apply immediately. 

Gain relevant and practical skills

We designed this program in collaboration with industry experts including 

• Expert instructors at Langara
• Industry collaboration with EMM Creative Arts
• Input and support from marketing leaders at the University of British Columbia
• Emerging collaboration with the Canadian Marketing Association (CMA)

Who this program is for

This program is a great fit if you are:

• A high-school graduate exploring marketing or business
• A degree or diploma holder looking to add in-demand digital skills
• A mid-career professional, upskiller, or career changer
• A small business owner or entrepreneur
• A working professional seeking a condensed, practical marketing course

No prior social media marketing experience is required.

What you’ll learn

By the end of the program, you will be able to:

• Explain the role and importance of social media in digital marketing
• Develop social media strategies tailored to different platforms and audiences
• Create engaging content using a range of tools, including AI
• Design paid, owned, and earned social media campaigns
• Apply influencer marketing and social selling techniques
• Measure and analyze social media performance using analytics tools

Hands-on learning

You’ll learn by doing through hands-on simulations, real-world case studies, industry guest speakers, and applied projects.

Continue your learning

This micro-credential complements Langara’s Diploma in Marketing Management and can be a strong first step toward further academic study or career pathways in marketing and business.

Program structure

• Start: September 2026
• Duration: 12 weeks
• Delivery: Online
• Schedule: Weekly live sessions with flexible asynchronous learning
• Credits: 3 total credits
• Courses: 3 micro-courses (4 weeks each).  Don't want to take all three courses? No problem, you can take one, two or all three courses. It's your choice. 

Visit the ‘Courses Tab” for more detail.