Digital Marketing Essentials

Optimize your digital marketing strategy to succeed in today’s economy.

This micro-credential explores the essential role of digital marketing in today’s business environment and shows students how to optimize digital marketing to design and develop effective online marketing strategies. The program is designed in collaboration with industry to meet current job market needs, offering practical, job-ready training in a flexible format.

Gain relevant and practical skills

These courses provide students with the fundamental principles and techniques for designing and developing effective websites for distribution, promotional and interactive communication. 

You will gain practical knowledge in key areas such as website development, content creation, search engine optimization (SEO), generative engine optimization (GEO), analytics, social media marketing, email and content marketing, A/B testing and paid advertising. These skills will best prepare students for in-demand jobs in various industries.

The micro-courses will challenge students to think creatively, improve their digital literacy, and understand patterns in data to make strategic decisions. By the end of the program, you’ll be equipped to develop and apply digital marketing strategies that effectively support and enhance overall marketing goals.

What you’ll learn

Key skills and knowledge:

• Design and develop effective online strategies for promotion and brand awareness
• Explain and demonstrate the importance of branding, audience reach and demographics, information design and usability, social media, and online presence in marketing
• Implement best practices in website user experience, social media and email marketing campaigns
• Interpret data and make data-driven decisions to optimize performance
• Implement paid content strategies
• Develop and implement SEO on-site and off-site strategies to improve online presence
• Hands-on development of optimized website in case studies simulation

Who this program is for

• high-school graduates
• degree holders
• mid-career professionals
• Indigenous students
• domestic students
• international students
• working professionals, up-skillers, re-skillers and career changers
• people seeking a condensed practical marketing course format
• small business owners or entrepreneurs
• learners exploring marketing or business education

Program structure

The program consists of three micro-courses. Each micro-course is four weeks long, online, with four planned synchronous sessions (one per week) and asynchronous elements. 

Each micro-course is worth one credit, for a total of three credits for the entire micro-credential program.