Engaging Audiences: Content, Strategy, and Analytics

Social media marketing empowers brands and creators to connect directly with their target audience, building authentic relationships while sharing their story through engaging content. Students learn the terminology and strategies involved in planning online and social media marketing campaigns and explore various tools used to create, optimize, and manage content while establishing brand consistency. They learn to measure the efficiency of a campaign and to adjust it, to increase visibility and improve user engagement, in this dynamic field.

Prerequisite(s): A minimum "C" grade in DGMD 1155, 2255, or 2400.