MARK 4810: Social Media Strategy

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Course Format Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h
Credits 3.0

Course Description

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest speakers, case studies, applied projects, industry certification (e.g. Hootsuite Academy certification) and simulations, students learn the fundamental principles and techniques for designing and developing effective social media goals, objectives, and strategies for all types of organizations.

Students will receive credit for only one of MARK 3150 and 4810. MARK 3150 may not be used to satisfy the MARK 4810 requirement.

Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800.

Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management.

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