Social Media Marketing III – Content Creation & Platforms

In the current business landscape, business success doesn’t come from just being present online, but from creating the right content for the right audience on the right platform. Knowing how to create content and understand social media platforms is essential for effective social media marketing. Students learn how to design engaging text, image, and video content tailored to various social media platforms. They learn how to use storytelling and branding to adapt messages to various target audiences, and explore tools, including AI, for content creation, scheduling, and performance tracking. Students develop the skills to create and implement platform-specific content strategies that build brand presence and drive audience engagement.