Social Media Marketing I – Strategy & Target Audiences

Defining social media marketing strategy and target audience is essential for making an organization's social media efforts effective, efficient, and results-driven. Students learn how to assess a brand’s current social media presence, identify target audiences, implement social media strategies, and develop personas to guide content creation. They also learn how to build and manage a personal brand online. Students develop the skills to design and evaluate social media strategies, build their brand, and strengthen engagement.