MARK 3100: Special Events Planning and Marketing

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Course Format Lecture 3.0 h + Seminar 1.0 h + Lab. 0.0 h
Credits 3.0

Course Description

This course will introduce students to the exciting industry of event marketing and sponsorship including social functions, domestic and international trade shows, conferences, and major conventions. The course will examine the strategic reasons why organizations participate in event marketing and sponsorship activity in both the domestic and international marketing environment. In addition, students will be exposed to the tactics used in the pitching, designing, planning, marketing, managing, budgeting, execution and evaluation of events. Students will gain experience practicing the skills that are required in event management and execution including business development, proposal writing, event design, budgeting, venue selection, catering, determining audio visual requirements, security, risk management, and more. The course is taught using a series of seminar type lectures, group work and individual assignments and a major project.

Students will receive credit for only one of MARK 3100 or RECR 3200.

Prerequisite(s): Completion of a minimum of 54 credits including a minimum "C" grade in MARK 1115; and a minimum "C" grade in six credits of university-transferable English or communications. For students in the fourth term of the Diploma in Design Formation, a minimum "C" grade in DDSN 2152, MARK 1115, and six credits of university-transferable English or communications will be deemed to be equivalent to the above.

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Course Outline