Marketing Management Curriculum

Marketing Management Curriculum

To obtain a Bachelor of Business Administration Degree, students are required to complete a minimum of 123 credits. Courses may be taken on a full-time or part-time basis. Students who take 15 credits each semester can complete the entire BBA degree in four years. Recommended course sequencing is available from the Langara School of Management.

Please note that once admitted to the Langara School of Management, students are expected to complete all their coursework at Langara College. Students who wish to complete courses elsewhere and use them towards their Langara College BBA are required to apply to the Graduation Adjudication Committee (through Registrar and Enrolment Services) to request permission to transfer in these courses. An application must be made prior to and well in advance of registering into these courses.

Student Progression and Maintenance of Standing Requirements

Please note that students are responsible for their maintenance of standing while enrolled in the Bachelor of Business Administration Program. In order to progress to the third year of the BBA, students must:

  • Achieve a minimum 'C' grade in all bridging courses for their concentration; and
  • Have a minimum CGPA of 2.33.

Program students must maintain this CGPA (minimum 2.33) to continue in the third and the fourth years of the BBA. Students unable to attain this minimum will not be permitted to advance. Furthermore, students must achieve a minimum CGPA of 2.33 and a minimum 'C' grade in all core business-related third- and fourth-year courses (BCAP, BUSM, FMGT, INTB, or MARK courses numbered 3xxx or 4xxx) in order to graduate.

To satisfy first- and second-year requirements for the BBA degree, students must complete a minimum of 60 credits in one of the following options:

Option 1:

Successful completion of one of the following Langara College programs (regular or Co-op option):

  • Accounting
  • Business Management
  • Financial Management
  • International Business Management (program discontinued in January 2009)
  • Marketing Management;

Students who complete the requirements for a diploma and the BBA degree will receive both credentials. Please refer to each diploma listing for specific curriculum requirements. Completion of one of the above diplomas as part of the BBA requirements is highly recommended as it provides graduates the most comprehensive business education.

Option 2:

Successful completion of a minimum 60 credits (not including COOP and EXPE courses). These courses must be eligible to be used towards a Langara College diploma or associate degree. COOP and EXPE courses may not be used as part of this requirement; however, they are required for students completing the Co-operative Education Option. To advance to year three, students must successfully complete a minimum of 60 credits including all of the following core courses with a minimum 'C' grade for their concentration.

Years One and Two (Bridging Courses)

Courses Credits
All of
BCAP 1200 Business Computer Applications I
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This is a comprehensive course that provides hands-on computer experience and exposes the student to applications and software packages commonly used in business. A theory-based overview of hardware, software, and computer fundamentals is included.

Students will receive credit for only one of CPSC 1000 and BCAP 1200.

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BUSM 1100 Introduction to Business in Canada
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course introduces students to Canada's economy, different economic systems, business ethics and social responsibility, legal fundamentals and management. The course examines organizational and human resource management concepts and practices, marketing, accounting, finance, and operations management.

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CMNS 1118 Written Communications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Training in writing skills, with emphasis on business writing in a career context. Writing projects include: memos, letters, reports, resumes, and employment correspondence.

Prerequisite(s): One of LET 3 (or LPI equivalent); a minimum 80% in one of BC English 12 or BC English Literature 12 or BC English First Peoples 12; or a "C" in ENGL 1120; or an "S" in one of ENGL 1107, 1108, or 1110.

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MARK 1115 Introduction to Marketing
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Marketing is an exciting and dynamic business discipline, which offers excellent career prospects. The course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures including a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.

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MARK 2100 Marketing Research
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the Internet as an effective research tool.

Students will receive credit for only one of MARK 2100 and 2327.

Prerequisite(s): A minimum grade of 'C' in STAT 1123, 1124, or 1181; English Requirement, one of the following: a minimum 67% in BC English 12 or equivalent; a minimum 67% in BC English Literature 12; a minimum 67% in BC English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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MARK 2400 Integrated Marketing Communications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course builds on the essential marketing concepts by focusing on the promotional elements in marketing strategy known as Integrated Marketing Communications.

Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. Students will be comfortable evaluating the strengths and weaknesses of each element of the promotion mix and be able to recommend the appropriate mix for a given situation. In addition we will cover; the role of IMC, the IMC strategic planning process, budgeting, creative development, media strategy, execution and evaluation. The material will be taught using lectures, case studies, guest speakers and assignments.

Students will receive credit for only one of MARK 2323 and 2400.

Prerequisite(s): MARK 1115 or PUBL 1115; English Requirement, one of the following: a minimum 67% in BC English 12 or equivalent; a minimum 67% in BC English Literature 12; a minimum 67% in BC English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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MARK 2430 Marketing Strategy
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.


Prerequisite(s): Completion of a minimum of 30 credits including MARK 1115 and CMNS 1118 with a minimum 'C' grade.




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One of
ECON 1220 Principles of Microeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory concepts; the market system; price determination; demand and utility; competitive supply; cost analysis; market structures; equilibrium of the firm; pricing of factor inputs; land rents; wages; interest and capital.

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ECON 1221 Principles of Macroeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory macroeconomic concepts; circular flow of income and product; national income; equilibrium level of domestic income; fiscal policy; money and banking; international trade; inflation and unemployment.

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One of
ENGL 1127 Essay Writing and Short Prose Selections
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course emphasizes the principles of composition through the study and writing of various kinds of essays, including the research essay. As a secondary aim, it encourages an appreciation of modern literature through a study of the short story.

Students will receive credit for only one of ENGL 1126, 1127, and 1128.

Prerequisite(s): One of LET 4 (or LET 3 with strong recommendation of concurrent registration in ENGL 1121) or LPI equivalent; a minimum 80% in one of BC English 12 or BC English Literature 12 or BC English First Peoples 12; or a minimum "C" in ENGL 1120; or an "S" in one of ENGL 1107, 1108, or 1110.

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ENGL 1128 Short Prose Selections and Composition
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

ENGL 1128 introduces students to the principles of composition through the study of various kinds of essays, including the research essay. It also emphasizes an appreciation of modern prose writing through the study of both short stories and essays. Most writing assignments are related to the literature studied. Because this course is designed for students with superior writing skills, more intensive reading will be required.

Students will receive credit for only one of ENGL 1127 or 1128.

Students intending to pursue studies in the Faculty of Arts at the University of British Columbia should choose ENGL 1100.

Prerequisite(s): One of LET 5 (or LPI equivalent) or a minimum 85% in one of BC English 12 or BC English Literature 12 or BC English First Peoples 12.

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One of
FMGT 1115 Financial Accounting I
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course is an examination of the basic techniques, principles and concepts involved in the construction and interpretation of financial reports prepared for external users. The introductory material is concluded in FMGT 1215. Together, FMGT 1115 and FMGT 1215 provide transfer credit to universities and professional accounting programs.

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FMGT 1116 Accounting for Managers
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides an overview of basic financial and management accounting principles and techniques, including the managerial use of financial statements and other financial information for decision-making purposes. Students will initially be introduced to the principles and techniques used in financial accounting. The second part of the course will explore common managerial accounting techniques such as budgeting, cost-volume-profit analysis, and decision-making.

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FMGT 2293 Financial Accounting Overview
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides an overview of financial accounting and the construction and interpretation of financial reports prepared for external users. Major consideration is given to accounting techniques for corporate financial statements. Emphasis is placed on accounting principles and policies and the underlying rationale for these principles.

Prerequisite(s): English Requirement, one of the following: a minimum 67% in BC English 12 or equivalent; a minimum 67% in BC English Literature 12; a minimum 67% in BC English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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One of
MATH 1118 Mathematics of Finance
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

An introduction to the mathematics of finance and investment including simple interest and discount, compound interest, simple and general annuities, amortization and sinking funds, depreciation and valuation of investments. Computer applications.

Students will receive credit for only one of MATH 1118 or 1119.

Prerequisite(s): A minimum "C" grade in Precalculus 11 or Foundations of Mathematics 12; or an "S" grade in MATH 1101; or permission of the department based on the MDT process (MDT 060). Prerequisites are valid for only three years.

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MATH 1119 Mathematics of Business Affairs
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Basic mathematics of everyday business affairs including simple and compound interest, promissory notes, instalment buying, trade discounts, loans, mortgages, insurance, investments.

College credit will be given for only one of the following courses: MATH 1118 or 1119.

Prerequisite(s): Recent successful completion of BC Math 10 is strongly recommended. Prerequisites are valid for only three years.

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MATH 1171 Calculus I
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course deals primarily with differentiation. The major topics include limits (intuitive approach), development and definition of derivatives, differentiation techniques (algebraic, trigonometric, inverse trigonometric, exponential, and logarithmic functions), curve sketching, applications of derivatives (optimization, related rates, linear motion, differential approximations), antiderivatives, growth and decay.

College credit will be given for only one of the following courses: MATH 1153/1253, 1171, 1173, or 1174.

Prerequisite(s): A minimum "A" grade in Principles of Mathematics 12 or Precalculus 12; permission of department based on the MDT process (MDT 95); or a minimum "B-" grade in MATH 1170; or a minimum "C+" grade in Principles of Mathematics 12 or Precalculus 12 and a minimum "C-" grade in Calculus 12. Prerequisites are valid for only three years.

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MATH 1174 Calculus I - Economic and Business Applications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course deals primarily with differentiation. Topics include limits (intuitive approach); development and definition of derivatives; rules for differentiation (algebraic, trigonometric, exponential, and logarithmic functions); selected applications of derivatives (concentrating on business examples); introduction to antiderivatives.

College credit will be given for only one of the following courses: MATH 1153/1253, 1171, 1173, or 1174.

Prerequisite(s): A minimum "B" grade in Precalculus 12; or permission of the department based on the MDT process (MDT 085); or a minimum "C" grade in MATH 1170; or a minimum "C+" grade in Precalculus 12 and a minimum "C-" grade in Calculus 12. Prerequisites are valid for only three years.

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One of
STAT 1123 Basic Probability and Statistics for Business
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

Includes: collection, classification, analysis, and presentation of numerical data; measures of location and variability; probability; random samples and sampling distributions; estimation of parameters; testing hypotheses; regression; index numbers; time-series; decision theory. Intended primarily for students in two-year Langara Business Administration Programs.

College credit will be given for only one of the following courses: STAT 1123, 1124, or 1181.

Prerequisite(s): None, but a grade of "C" or higher in Principles of Mathematics 11 or Precalculus 11 (or equivalent) is strongly recommended. Prerequisites are valid for only three years.

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STAT 1124 Statistical Methods I
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

An introductory course in statistics developed through the concept of randomness for students in social sciences, nursing, social work, physiotherapy, business, etc. Topics will include sampling, experimental design, levels of measurement, descriptive statistics, regression, sampling distributions, normal distribution and inferential procedures of estimation and hypothesis testing. This course may be followed by STAT 1224.

College credit will be given for only one of the following courses: STAT 1123, 1124, or 1181.

College credit will be given for only one of the following courses: STAT 1124 or PSYC 2321.

Prerequisite(s): A minimum "C" grade in one of: Foundations of Mathematics 11, Precalculus 11, Foundations of Mathematics 12, or Precalculus 12; or a minimum "C-" grade in MATH 1150; or MDT 053. Prerequisites are valid for only three years.

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STAT 1181 Descriptive and Elementary Inferential Statistics
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

A first course in probability and statistics including introduction to probability, descriptive statistics, regression, correlation, contingency tables, sampling distributions, estimation, hypothesis testing. This course may be followed by STAT 2225 or STAT 2281.

College credit will be given for only one of the following courses: STAT 1123, 1124, or 1181.

Prerequisite(s): MATH 1153, 1171, 1173 or 1174 with a "C-" grade or higher or equivalent (may be taken concurrently). Prerequisites are valid for only three years.

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Program Option Notes:

  • Students are strongly advised to meet first- and second-year requirements by completing one of the diplomas listed in Option 1 as these diplomas provide the best foundation for further study in the third and fourth year of the BBA.
  • Students wishing to complete the International Business Management concentration are advised to follow the business management concentration curriculum in the first two years. INTB 2000 is a prerequisite for all upper-level INTB courses.
  • Students who opt to meet first- and second-year requirements by completing Option 2 are encouraged to include a variety of other business-related (BUSM, FMGT, INTB, and MARK) courses in their studies. The above-listed core courses are the minimum required; additional business-related coursework gives students a better foundation for further study.
  • Students who wish to switch to a different concentration at any point in their studies must ensure that they meet all the core course requirements prior to advancing to the third year.

In the third and fourth year of the BBA, students must complete a minimum additional 63 credits (for a total of 123 credits). Students in the Co-op Option will require additional credits to graduate with the Co-operative Education Designation; please see the Co-operative Education Curriculum for details. Although some courses in the program are required as prerequisites for other courses, there is considerable flexibility in the order that most courses may be taken. A departmental advisor is available to discuss a course sequence appropriate to the student's personal goals. Students are advised to review individual course descriptions for prerequisites. Not all courses will be offered in every semester; students should take care when planning their course schedule. Please note that there are minimum CGPA requirements for progression into the third year of the BBA. Please see Student Progression and Maintenance of Standing Requirements, for details.

Basic Requirements

Total Concentration Credits: 63 - 69

Courses Credits
All of
BUSM 4200 Strategic Management
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Crafting, implementing and executing a company's strategy is the heart and soul of business. The focus of strategic management is on managing the entire organization from an executive level. In this course, students will learn to think, analyze and plan at a strategic level, and to think like an executive.

Registration in this course is restricted to students admitted into the Bachelor of Business Administration (BBA) Program.

Prerequisite(s): Successful completion of a minimum of 90 credits in the BBA Program; a minimum "C" grade in CMNS 2228; a minimum "C" grade in six additional credits of university-transferable English or Communications; and BUSM 3000, COOP 2301, or 2303.

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BUSM 4300 Applied Business Project
3

Lecture Hours: 1.0 | Seminar: 6.0 | Lab: 0.0

This capstone course provides the opportunity to apply the concepts, skills and techniques gained in previous course work to non-profit or volunteer organizations. The project can range from the preparation of a detailed 'consulting' plan, a business plan, or the development of specific deliverables for the client organization. Students will work closely with the client and a faculty advisor and will present their report to the client and faculty.

Prerequisite(s): Successful completion of at least 105 credits in the BBA program including BUSM 4200 with a minimum "C" grade, CMNS 2228 with a minimum "C" grade, and BUSM 3000 or COOP 2301. This course is restricted to students in their final term of the BBA program.

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INTB 3100 Management Issues in International Business
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course focuses on understanding the importance of managing business operations in a cross-cultural global environment. The course looks at what international management is and at what the implications are for small, medium, and large-sized international enterprises. Topics include globalization; the global political, legal, and technological environment; social and ethical responsibilities of firms; managing across cultures; cross-cultural management; organizational cultures and diversity; cross-cultural communication and negotiation and control; motivation and leadership across cultures; and international human resource management and labour relations.

Registration in this course is restricted to students admitted to the BBA program.

Prerequisite(s): Completion of a minimum 54 credits including 6 credits of university-transferable English or Communications with a minimum "C" grade.

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CMNS 2228 Advanced Written Communications
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

Students in CMNS 2228 will learn advanced written communication skills, including both business and technical writing. Students will learn and practice advanced editing skills and writing for the Web.

Prerequisite(s): One of CMNS 1118, ENGL 1127, or ENGL 1140, or permission of the English Department.

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PHIL 3200 Critical Thinking and Business Ethics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Responsible business decisions call for the ability to (1) analyze a problem and arrive at a decision backed by the strongest reasons and (2) know the difference between ethical and unethical conduct. Students will be introduced to the elements of logic, and learn to identify and construct arguments and distinguish between good and bad ones. The course also offers a primer in ethics and students take up the questions of how ethics is distinguished from law and prudence, what makes actions right or wrong, and why be ethical. The emphasis will be on ethical decision making in a business environment.

Prerequisite(s): 30 credits of post-secondary courses or approval of the Department Chair.

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One of
BCAP 3100 Business Computer Applications II
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

This course covers advanced concepts and applications of MS Windows, Word, Excel, PowerPoint, and Access. It also covers search functions of the Internet and email, and explores concepts and design of web pages.

Prerequisite(s): Completion of a minimum 30 credits including BCAP 1200 with a minimum "C" grade and 3 credits of university-transferable English or Communications with a minimum "C" grade.

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BCAP 3200 Business Information Systems
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides an understanding of how technology is used by leading-edge organizations and includes the role the Internet plays in a successful enterprise. It also provides an introduction to computer management information systems that a support organizations. Issues involving systems analysis, design and software applications in a business environment are included.

Students will receive credit for only one of BCAP 1237, BCAP 3200, CSIS 2500 and CISY 2415.

Prerequisite(s): Completion of a minimum 30 credits including 3 credits of university-transferable English or Communications with a minimum "C" grade.

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One of
ECON 1220 Principles of Microeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory concepts; the market system; price determination; demand and utility; competitive supply; cost analysis; market structures; equilibrium of the firm; pricing of factor inputs; land rents; wages; interest and capital.

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ECON 1221 Principles of Macroeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory macroeconomic concepts; circular flow of income and product; national income; equilibrium level of domestic income; fiscal policy; money and banking; international trade; inflation and unemployment.

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Notes:
* whichever not taken in first or second year
 
13 of
(39 credits) from one area of concentration (see concentrations requirements below for specific curriculum): Business Management, International Business Management, Marketing Management. NOTE: Please see concentration below for specific curriculum.
39
One of
Work Experience Requirement: In order to graduate, all students must complete the work experience component in one of the following ways: BUSM 3000 (3 credits); or approved Business Experience (Prior Learning Assessment and credit given for BUSM 3000); or COOP 2301 (3 credits); or completion of the Co-operative Education Option (9 credits). Please refer to Co-operative Education Option below. NOTE: the Co-operative Education Department administers the work experience requirement for the BBA. Students must make contact with the Co-op Department early in their studies to discuss their options for meeting this graduation requirement.
 

Marketing Management Concentration Requirements

Within the Basic Requirements, students must complete the following:

Courses Credits
All of
BUSM 3200 Operations Management
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

The course looks at the decisions firms need to make in order to run efficient, competitive, lean and profitable operations. In general, this course presents the fundamental issues in operations and supply chain management. The first part of the course focuses on a company's internal operations and processes. The second part of the course focuses on global supply chain management, and the sourcing of parts, components, and materials on a global basis.

Registration in this course is restricted to students admitted to the BBA program.

Prerequisite(s): Completion of 54 credits including 6 credits of university-transferable English or Communications with a minimum "C" grade.

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BUSM 4100 Project Management
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Project management is now used in virtually all industries to streamline operations and to improve productivity. Effective project management ensures that a project is completed on time, within budget, and with high quality. This course introduces concepts, skills, and tools that allow students to coordinate and lead projects towards successful completion using a variety of techniques to manage the budget, schedule, and quality of projects that managers are responsible for.

Registration in this course is restricted to students admitted to the BBA program.

Prerequisite(s): Completion of a minimum 54 credits, including CMNS 2228 with a minimum 'C' grade, and six additional credits of university-transferable English or Communications with a minimum 'C' grade.

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BUSM 4120 Organizations and Change
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course examines the underlying concepts, principles, and assumptions of organizational development. Included is an investigation of macro factors such as organizational structure, coordination and control, power, authority, organizational politics and corporate culture, and their impact on effectiveness. It develops a framework around understanding natural versus planned change, models for managing change, the development of specific skills to manage change, the human side of change, and the transition process. Understanding the dynamics of organizational change is a critical skill for contemporary managers.

Registration in this course is restricted to students admitted to the BBA and BRM programs.

Prerequisite(s): Completion of a minimum 54 credits, including CMNS 2228 with a minimum 'C' grade, and six additional credits of university-transferable English or Communications with a minimum 'C' grade.

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One of
STAT 3222 Intermediate Applied Statistics for Business
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

Topics in this course include one and two sample statistical inference; Simple Regression; Multiple Regression; Chi-Square Test for Association, and Decision Theory. Students will learn to use software to carry out the data analysis taught in this course.

College credit will be given for only one of the following courses: STAT 1224, 2225, 3222, or 3223.

Prerequisite(s): A minimum "C" grade in one of STAT 1123, 1124, and 1181. Prerequisites are valid for only three years.

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STAT 3223 Intermediate Quantitative Methods
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Topics in this course include one and two population statistical inference; simple linear regression; multiple regression; index numbers and time series analysis; statistical decision theory; and linear programming. This course is intended primarily for students in a college business administration degree program.

College credit will be given for only one of the following courses: STAT 1224, 2225, 3222, or 3223.

Prerequisite(s): A minimum "C+" grade in one of STAT 1123 or 1124; or a minimum "C" grade in STAT 1181. One of BCAP 1200, CPSC 1000, CPSC 1010, or the equivalent is strongly recommended. Prerequisites are valid for only three years.

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Five of
INTB 3200 International Marketing Management
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a global business environment. This course examines the nature and the characteristics of international marketing and focuses on the applied micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective.

Students will receive credit for only one of INTB 2300 and 3200.

Prerequisite(s): Completion of a minimum 54 credits including MARK 1115 with a minimum 'C' grade, 3 credits CMNS 2228 with a minimum 'C' grade, and 6 additional credits of university-transferable English or Communications with a minimum 'C' grade.

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MARK 3100 Special Events Planning and Marketing
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course will introduce students to the exciting industry of Event Marketing and Sponsorship including social functions, domestic and international trade shows, conferences, and major conventions. The course will examine the strategic reasons why organizations participate in event marketing and sponsorship activity in both the domestic and international marketing environment. In addition, students will be exposed to the tactics used in the pitching, designing, planning, marketing, managing, budgeting, execution and evaluation of events. Students will gain experience practicing the skills that are required in event management and execution including business development, proposal writing, event design, budgeting, venue selection, catering, determining audio visual requirements, security, risk management, and more. The course is taught using a series of seminar type lectures, group work and individual assignments and a major project.

Prerequisite(s): Completion of a minimum of 54 credits including MARK 1115 with a minimum "C" grade and 6 credits of university-transferable English or Communications with a minimum "C" grade. For students in the fourth term of the Design Formation Program, completion of MARK 1115, DDSN 2152, and 6 credits of university-transferable English or Communications with a minimum "C" grade will be deemed to be equivalent to the above.

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MARK 3150 Social Media Strategy
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest speakers, case studies, applied projects, industry certification (e.g. Hootsuite Academy certification) and simulations, students learn the fundamental principles and techniques for designing and developing effective social media goals, objectives, and strategies for all types of organizations.

Prerequisite(s): Completion of a minimum of 54 credits including MARK 1115 with a minimum "C" grade, and 6 credits of university-transferable English or Communications with a minimum "C" grade.

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MARK 3200 Consumer Behaviour
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course intends to provide students with a strategic overview of Consumer Behaviour Theory and to demonstrate how this theory can be used to set marketing strategy and achieve overall corporate goals. The course will introduce students to both the internal and external influences on a consumer's decision to buy a product or service. The course looks at consumers as individuals and as part of society. Students will gain first-hand experience uncovering "consumer insights" in order to develop marketing strategies. This course will be taught using lectures, case studies, guest speakers and group and individual assignments.

Prerequisite(s): Completion of a minimum of 54 credits including MARK 1115 with a minimum "C" grade and 6 credits of university-transferable English or Communications with a minimum "C" grade.

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MARK 3210 Digital Marketing
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

To succeed in today's economy, companies must incorporate the Internet into their marketing strategies. This course examines the role of the Web today and how to optimize the use of e-marketing. The course provides students with the fundamental principles and techniques for designing and developing effective websites for promotional, distribution, and interactive communication. Students will learn the basics of information design and usability, applications of social media, and will learn the fundamentals of website development.

Prerequisite(s): Completion of a minimum of 54 credits including MARK 1115 with a minimum "C" grade and 6 credits of university-transferable English or Communications with a minimum "C" grade.

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MARK 3250 Public Relations
3

Lecture Hours: 2.0 | Seminar: 2.0 | Lab: 0.0

This course provides students with an understanding of the role public relations plays within a variety of organizations. This course is aimed at preparing students to identify key stakeholder groups for a company and design programs for these groups. Students will practice using the public relations "tools of the trade." The material will be taught using lectures, case studies, guest speakers and group/individual assignments.

Students will receive credit for only one of MARK 2450 and 3250.

Prerequisite(s): Completion of a minimum 54 credits including MARK 1115 with a minimum "C" grade, and 6 credits of university-transferable English or Communications with a minimum "C" grade; and a minimum "C" grade in CMNS 2228.

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MARK 3400 Retail Marketing
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course covers the principles and practice of strategic retail marketing and orients students to the dynamic and competitive nature of the industry. Topics include contemporary issues in retail including in-store and non-store retailing, e-tailing, managing the retail operations, supplier relationships, pricing, merchandising, retail advertising, sales promotion, sales techniques, inventory management and control, and store design and location.

Prerequisite(s): Completion of a minimum 54 credits including MARK 1115 with a minimum "C" grade, and 6 credits of university-transferable English or Communications with a minimum "C" grade; and a minimum "C" grade in CMNS 2228.

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MARK 4100 Business to Business Marketing
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

The course focuses on the elements that make up effective distribution channels from the raw material supplier to the final consumer. Channel management topics include the role of buyers, competitive bidding, pricing, terms of sale, channel structure, designing the marketing channel, channel relationships and responsibilities, selecting the channel members, and physical distribution and transportation. The course also examines why effective inter-organizational relationships and partnerships are needed to efficiently manage the flow of materials and information between members of the distribution channel. This course further develops students' skills in the Marketing Function as they learn how to apply the elements of the Marketing Mix to Business to Business selling through case studies, lectures, discussions, role playing and research. This course provides students with the practical foundation they will need to become successful business marketers.

Prerequisite(s): Completion of a minimum 54 credits including MARK 1115 with a minimum "C" grade, and 6 credits of university-transferable English or Communications with a minimum "C" grade; and a minimum "C" grade in CMNS 2228.

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MARK 4195 Special Topics in Marketing
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Students have the opportunity to explore defined current issues in Marketing. The course content will change from semester to semester.

Please contact the Langara School of Management for information on the next offering of this course.

Registration in this course is restricted to students admitted to the Bachelor of Business Administration program.

Prerequisite(s): A minimum grade of "C" in MARK 1115 and 54 credits.

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MARK 4220 Customer Relationship Marketing and Database Marketing
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides students with a strategic overview of Customer Relationship Marketing and Database Marketing and how they can be used to achieve an organization's overall goals. Students will apply Customer Relationship Marketing strategies and understand the value of one-to-one marketing and how to calculate customer life-time value. Students will have a working knowledge of database marketing applications such as setting a contact strategy, approaches to segmentation, uses of predictive modelling, examples of personalization and ways to cross-sell/up-sell. The material will be taught using lectures, case studies, guest speakers and assignments.

Students will receive credit for only one of MARK 2440 and 4220.

Prerequisite(s): Completion of a minimum 54 credits including MARK 1115 with a minimum "C" grade, and 6 credits of university-transferable English or Communications with a minimum "C" grade; and a minimum "C" grade in CMNS 2228.

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MARK 4250 Professional Salesforce Management
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course examines the roles and responsibilities of a sales manager and the management of the sales force. Students will be introduced to the concept of personnel management as it applies to the management of the sales force. The course develops sales skills in goal setting, prioritizing and managing time and teaches techniques and strategies for successful sales negotiations: active-listening skills, questioning skills, "thinking on your feet", negotiating skills and presentation skills applicable in the domestic market and in different cultural situations. The course content is covered through case studies, lectures, discussions, role playing and research.

Students will receive credit for only one of MARK 2418 and 4250.

Prerequisite(s): Completion of a minimum of 54 credits including MARK 1115 with a minimum "C" grade and 6 credits of university-transferable English or Communications with a minimum "C" grade; and a minimum "C" grade in CMNS 2228.

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One of
any 3XXX or 4XXX course that is not BCAP, BUSM, COOP, EXPE, FMGT, INTB, MARK, or STAT
3
Three of
general education electives (9 Credits): A general education elective is defined to be any university-transferable course in a subject area other than BCAP, BUSM, COOP, EXPE, FMGT, INTB, or MARK that has assigned or unassigned transfer credit at UBC, SFU, UVic, or UNBC.
9