Jan 27, 2025
Langara College’s Social Media Ambassador program offers students an invaluable opportunity to gain real-world marketing experience, network within the college community, and share authentic stories of student life.
We caught up with Mary Juris Noelle Longboan, a recent marketing management graduate and Langara social media ambassador, to discuss how her studies intersect with her role and her plans for the future.
From marketing studies to social media success.
As a marketing management graduate from Langara’s two-year diploma program, Juris crafted a unique educational path. She initially began a Bachelor of Business Administration program but chose to focus on marketing after discussing her career goals with her family.
Langara’s Marketing Management program also provided Juris with hands-on experience relevant to her work as a social media ambassador. Courses such as integrated marketing communications, digital strategy, and content creation allowed her to approach the role with both creativity and strategy.
Her journey as a social media ambassador began with her involvement in Langara’s VOLT volunteer program. “Through VOLT, I came across this opportunity to take over the College’s social media for a day. I loved it, and after a couple of takeovers, they offered me a more permanent role as an ambassador.”
As a social media ambassador, Juris enjoyed the creative freedom to produce content that resonates with both current and prospective students. “I get to tell stories and show Langara through my eyes,” she said.
My studies help me consider our audience – other students – and think about what would make them feel connected to the campus.
Connecting studies with experience.
The social media ambassador role complemented Juris’s marketing education, especially in developing her skills in storytelling and content strategy. “I’m applying what I’ve learned about digital marketing and targeting audiences. Each post is a chance to reach students who are thinking about Langara, or who are already here but want to connect more.”
Reflecting on her experience, Juris explained how she finds purpose in making authentic content.
“I love interacting with people on campus, even though I’m an introvert. Being part of this program has helped me come out of my shell and given me a way to blend my creativity with what I’m learning.”
Her creativity and authenticity are paying off. One of Juris’ most popular videos has been seen over 160,000 times on Instagram:
View this post on Instagram
A launchpad for careers in content creation.
Now graduated, Juris is excited for a future in social media content creation rather than traditional marketing management. “Initially, I wanted to work behind the scenes with paid ads and account management, but creating content is what I enjoy most,” she explained. “It’s rewarding to tell stories and connect with people, and I want to explore that more.”
Her experience at Langara left her excited about the possibilities that lie ahead. “I’d love a role where I can keep creating and engaging with an audience, and this program has given me the confidence to pursue that.”
When asked if she’d recommend the Social Media Ambassador program, Juris was enthusiastic. “Absolutely! You get to see Langara from a new perspective and meet amazing people,” she said.
It’s an opportunity to improve your skills and build a portfolio in a supportive environment. If you’re even a little bit interested, go for it. The experience has been a huge part of my growth at Langara.
Interested in becoming the next Langara social media ambassador? Apply here.
If, just like Juris, the marketing path aligns with your career goals, visit our Marketing Management program page and start your journey at Langara.