Program Curriculum

Program Curriculum

This two-year, career-oriented diploma program prepares students for careers in general marketing, sales, advertising, retailing, distribution and customer service fields. The program focuses on the principles and practices of marketing in communications, promotions, business research, and marketing's role in different types of profit and non-profit organizations.

It combines practical hands-on course work with a good foundation in theoretical marketing and general business concepts including courses in Accounting, Marketing Communications Design, Research Methods in Business, Advertising, Selling Skills, Integrated Marketing Communications, Organizational Behaviour, Business Presentation Skills, Law, and courses such as Economics, English, Communications, and Mathematics of Business.

Graduates of this program who meet the minimum academic entrance requirements will be able to ladder into the third year of the Bachelor of Business Administration Program.

The Diploma in Marketing Management is designed so that students can choose to change their focus of studies within the first year and transfer into the Business Management Program.

Applicants are encouraged to apply for the Co-operative Education option during their first term in the program.

CURRICULUM

To obtain a Diploma in Marketing Management, students will be required to attain 60 or 63 credits as described below:

Total Credits: 60 or 63

Courses Credits
All of
BCAP 1200 Business Computer Applications I
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This is a comprehensive course that provides hands-on computer experience and exposes the student to applications and software packages commonly used in business. A theory-based overview of hardware, software, and computer fundamentals is included.Students will receive credit for only one of CPSC 1000 and BCAP 1200.

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BUSM 1100 Introduction to Business in Canada
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course introduces students to Canada's economy, different economic systems, business ethics and social responsibility, legal fundamentals and management. The course examines organizational and human resource management concepts and practices, marketing, accounting, finance, and operations management.

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BUSM 1285 Business Law
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course introduces the basic legal principles of contracts, torts, agency, employment, negotiable instruments, debt collection, business ownership, and consumer protection in Canada. Actual case decisions are used to demonstrate and explain judicial reasoning.Prerequisite(s): One of the following: a minimum 67% in English Studies 12, Literary Studies 12, English First Peoples 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; or a minimum "C" grade in ENGL 1120; or a minimum "C-" grade in ENGL 1121, or an "S" grade in one of ENGL 1107, 1108, or 1110. LET with a minimum Level 3; LEAP 8, LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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BUSM 1500 Business Presentation Skills
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course will develop the communication skills to prepare students to act effectively in a range of practical business situations. It will include skill development in managing meetings, public speaking and interpersonal communications in a business setting. Students will be required to develop presentations using PowerPoint.

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BUSM 2200 Organizational Behaviour
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Students in this course examine how individual and group behaviour affects organizational goal attainment and success. Topics will include individual attributes such as attitude, personality and perception, and organizational culture and management skills such as leadership, empowerment, participation, communication, and motivation. There will be a strong international focus with an emphasis on diversity, managerial ethics, and development of Total Quality Management. Students will have practical and hands-on assignments for decision making, problem solving and case analysis to improve their analytical skills.Students will receive credit for only one of BUSM 1321 and 2200.Prerequisite(s): One of the following: a minimum 67% in English Studies 12, Literary Studies 12, English First Peoples 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; or a minimum "C" grade in ENGL 1120; or a minimum "C-" grade in ENGL 1121, or an "S" grade in ENGL 1107, 1108, or 1110. LET with a minimum Level 3; LEAP 8, LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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CMNS 1118 Written Communications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Training in writing skills, with emphasis on business writing in a career context. Writing projects include: memos, letters, reports, resumes, and employment correspondence.Prerequisite(s): One of the following: LET 4 (or LET 3 with a strong recommendation of concurrent registration in ENGL 1121); a minimum 50% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a minimum "C" grade in ENGL 1120; or an "S" grade in ENGL 1107, 1108, or 1110.

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MARK 1115 Introduction to Marketing
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Marketing is an exciting and dynamic business discipline, which offers excellent career prospects. The course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures including a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.

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MARK 2000 E-Commerce and Distribution
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course introduces business students to the role of the Internet in marketing and distribution. It identifies and explains the challenges and critical success factors in the effective use of the Web as a distribution and marketing tool. Topics include an analysis of the structural changes occurring in Canadian distributions; the role and functions of channel institutions; issues in distribution channel management; the integration of distribution and the Web in marketing mix; the strategic positioning of a business; Web presence; and the logistics involved in managing an Internet marketing-based business.Students will receive credit for only one of BUSM 2000 and MARK 2000.Prerequisite(s): MARK 1115; English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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MARK 2100 Marketing Research
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the Internet as an effective research tool.Students will receive credit for only one of MARK 2100 and 2327.Prerequisite(s): A minimum grade of 'C' in STAT 1123, 1124, or 1181; English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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MARK 2400 Integrated Marketing Communications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course builds on the essential marketing concepts by focusing on the promotional elements in marketing strategy known as Integrated Marketing Communications. Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. Students will be comfortable evaluating the strengths and weaknesses of each element of the promotion mix and be able to recommend the appropriate mix for a given situation. In addition we will cover; the role of IMC, the IMC strategic planning process, budgeting, creative development, media strategy, execution and evaluation. The material will be taught using lectures, case studies, guest speakers and assignments. Students will receive credit for only one of MARK 2323 or 2400.Prerequisite(s): A minimum "C-" grade in MARK 1115; and one of the following: a minimum 67% in English Studies 12, Literary Studies 12, English First Peoples 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; a minimum “C” grade in ENGL 1120; a minimum "C-" grade in ENGL 1121; an "S" grade in ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension; or a minimum "C-" grade in PUBL 1115 and 1155.

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MARK 2430 Marketing Strategy
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.Prerequisite(s): Completion of a minimum of 30 credits including MARK 1115 and CMNS 1118 with a minimum 'C' grade.

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One of
MARK 1200 Selling Skills
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course exposes students to the principles of professional selling. The focus is on relationship and needs-based selling in a business-to-business environment. It prepares students for a range of life skills such as interviewing for jobs or "selling" ideas within their organizations. The course also focuses on understanding customer and sales representative behaviour in a selling environment as well as learning about prospecting, different forms of presentations, objection handling, and various closing techniques. Students will apply their skills by selling advertising for the Pacific Rim magazine.Students will receive credit for only one of MARK 1200 and 1218.Prerequisite(s): MARK 1115

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MARK 2500 Selling Skills & Communication
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Students explore the principles of professional selling focussing on relationship and needs-based selling. Topics include understanding customer and sales representative behaviour and communications in a selling environment as well as prospecting, preparing different forms of presentations, handling objections, building a sales plan, and employing various closing techniques. Students will be introduced to Customer Relationship Management software. Students will apply their selling skills in a final project that is relevant to the financial or professional sales industry. Students will receive credit for only one of MARK 1200 and MARK 2500.Prerequisite(s): MARK 1115 with a minimum "C-" grade.

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One of
FMGT 1115 Financial Accounting I
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course is an examination of the basic techniques, principles and concepts involved in the construction and interpretation of financial reports prepared for external users. The introductory material is concluded in FMGT 1215. Together, FMGT 1115 and FMGT 1215 provide transfer credit to universities and professional accounting programs.

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FMGT 1215 Financial Accounting II
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course concludes the introduction to financial accounting which began in FMGT 1115. The course examines the right side of the accounting equation, liabilities, and shareholders equity, as well as introducing some other specific accounting issues. Topics include current liabilities, long-term liabilities, shareholders equity, investment, partnerships, statement of cash flows, and financial statement analysis. Together, FMGT 1115 and FMGT 1215 provide transfer credit to universities and professional accounting programs.Prerequisite(s): FMGT 1115 or FMGT 2293.

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FMGT 1116 Accounting for Managers
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides an overview of basic financial and management accounting principles and techniques, including the managerial use of financial statements and other financial information for decision-making purposes. Students will initially be introduced to the principles and techniques used in financial accounting. The second part of the course will explore common managerial accounting techniques such as budgeting, cost-volume-profit analysis, and decision-making.Students in the Bachelor of Business Administration in Accounting are not permitted to register in this course.

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FMGT 2293 Financial Accounting Overview
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides an overview of financial accounting and the construction and interpretation of financial reports prepared for external users. Major consideration is given to accounting techniques for corporate financial statements. Emphasis is placed on accounting principles and policies and the underlying rationale for these principles.Prerequisite(s): English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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One of
STAT 1123 Basic Probability and Statistics for Business
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

Probability and statistics play a big role in everyday life and in the business world. In this introductory course, students learn data collection, analysis, presentation of data, probability, sampling distributions, estimation of parameters, hypothesis testing, regression, and tests for categorical data.Students will receive college credit for only one of STAT 1123, 1124, or 1181.Prerequisite(s): None, but a grade of "C" or higher in Precalculus 11 (or equivalent) is strongly recommended. Prerequisites are valid for only three years.

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STAT 1124 Statistical Methods I
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

An introductory course in statistics developed through the concept of randomness for students in social sciences, nursing, social work, physiotherapy, business, etc. Topics will include sampling, experimental design, levels of measurement, descriptive statistics, regression, sampling distributions, normal distribution and inferential procedures of estimation and hypothesis testing. This course may be followed by STAT 1224. Students will recieve college credit for only one of STAT 1123, 1124, or 1181.Students will recieve college credit for only one of PSYC 2321 or STAT 1124.Prerequisite(s): One of the following: a minimum "C" grade in Foundations of Mathematics 11, Precalculus 11, Foundations of Mathematics 12, or Precalculus 12; an "S" grade in MATH 1150; or MDT 053. Prerequisites are valid for only three years.

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STAT 1181 Descriptive and Elementary Inferential Statistics
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

A first course in probability and statistics including introduction to probability, descriptive statistics, regression, correlation, contingency tables, sampling distributions, estimation, hypothesis testing. This course may be followed by STAT 2225 or STAT 2281.Students will recieve college credit for only one of STAT 1123, 1124, or 1181.Prerequisite(s): MATH 1153, 1171, 1173 or 1174 with a "C-" grade or higher or equivalent (may be taken concurrently). Prerequisites are valid for only three years.

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One of
ECON 1220 Principles of Microeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory concepts; the market system; price determination; demand and utility; competitive supply; cost analysis; market structures; equilibrium of the firm; pricing of factor inputs; land rents; wages; interest and capital.

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ECON 1221 Principles of Macroeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory macroeconomic concepts; circular flow of income and product; national income; equilibrium level of domestic income; fiscal policy; money and banking; international trade; inflation and unemployment.

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One of
ENGL 1123 Introduction to Academic Writing
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

New Course as of Fall Semester 2020Students read and analyze a variety of texts in order to develop techniques of research, critical thinking, close reading, and clear writing in an academic context. Course readings, which include a selection of scholarly articles, are drawn from at least three academic disciplines. By exploring and responding to a range of topics, students develop a foundation for post-secondary writing.Students will only receive credit for one of ENGL 1123, 1127, or 1128.Prerequisite(s): One of the following: LET 4 (or LET 3 with a strong recommendation of concurrent registration in ENGL 1121); a minimum 50% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a minimum "C" grade in ENGL 1120; or an "S" grade in ENGL 1107, 1108, or 1110.

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ENGL 1127 Essay Writing and Short Prose Selections
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course emphasizes the principles of composition through the study and writing of various kinds of essays, including the research essay. As a secondary aim, it encourages an appreciation of modern literature through a study of the short story.Students will receive credit for only one of ENGL 1123, 1126, 1127, and 1128.Prerequisite(s): One of the following: LET 4 (or LET 3 with a strong recommendation of concurrent registration in ENGL 1121); a minimum 70% in one of English Studies 12, Literary Studies 12, or English First Peoples 12, or equivalent; ENGL 1120 with a minimum "C" grade; or one of ENGL 1107, 1108, or 1110 with an "S" grade.

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ENGL 1128 Short Prose Selections and Composition
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

ENGL 1128 introduces students to the principles of composition through the study of various kinds of essays, including the research essay. It also emphasizes an appreciation of modern prose writing through the study of both short stories and essays. Most writing assignments are related to the literature studied. Because this course is designed for students with superior writing skills, more intensive reading will be required. Students will receive credit for only one of ENGL 1123, 1127, or 1128.Students intending to pursue studies in the Faculty of Arts at the University of British Columbia should choose ENGL 1100.Prerequisite(s): One of LET 5 (or LPI equivalent) or a minimum 85% in one of English Studies 12 or Literary Studies 12 or English First Peoples 12.

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One of
MATH 1118 Mathematics of Finance
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

An introduction to the mathematics of finance and investment including simple interest and discount, compound interest, simple and general annuities, amortization and sinking funds, depreciation and valuation of investments. Computer applications.Students will receive credit for only one of MATH 1118 or 1119.Prerequisite(s): One of the following: a minimum "C" grade in Precalculus 11 or Foundations of Mathematics 12; an "S" grade in MATH 1101; or permission of the department based on the MDT process (MDT 059). Prerequisites are valid for only three years.

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MATH 1119 Mathematics of Business Affairs
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Basic mathematics of everyday business affairs including simple and compound interest, promissory notes, instalment buying, trade discounts, loans, mortgages, insurance, investments.Students will receive credit for only one of MATH 1118 or 1119.Note: Recent successful completion of Math 10 is strongly recommended.

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MATH 1171 Calculus I
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course deals primarily with differentiation. The major topics include limits (intuitive approach), development and definition of derivatives, differentiation techniques (algebraic, trigonometric, inverse trigonometric, exponential, and logarithmic functions), curve sketching, applications of derivatives (optimization, related rates, linear motion, differential approximations), antiderivatives, growth and decay.Students will receive credit for only one of MATH 1153/1253, 1171, 1173, 1174, or 1175.Prerequisite(s): A minimum "A" grade in Precalculus 12; permission of department based on the MDT process (MDT 95); or a minimum "B-" grade in MATH 1170; or a minimum "C+" grade in Precalculus 12 and a minimum "C-" grade in Calculus 12. Prerequisites are valid for only three years.

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MATH 1174 Calculus I - Economic and Business Applications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course deals primarily with differentiation. Topics include limits (intuitive approach); development and definition of derivatives; rules for differentiation (algebraic, trigonometric, exponential, and logarithmic functions); selected applications of derivatives (concentrating on business examples); introduction to antiderivatives.Students will receive credit for only one of MATH 1153/1253, 1171, 1173, 1174, or 1175.Prerequisite(s): A minimum "B" grade in Precalculus 12; or permission of the department based on the MDT process (MDT 085); or a minimum "C" grade in MATH 1170; or a minimum "C+" grade in Precalculus 12 and a minimum "C-" grade in Calculus 12. Prerequisites are valid for only three years.

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One of
business elective (3 credits) chosen from: Any BCAP course (except BCAP 0012 and BCAP 1112), any BUSM course (except BUSM 2300), any INTB course, any FMGT course, or any MARK course
 
Two of
general education electives (6 credits). A general education elective is defined to be any course in a subject area other than BCAP, BUSM, COOP, EXPE, FMGT, INTB, or MARK that has assigned or unassigned transfer credit at UBC, SFU, UVic, or UNBC
 

Program Option Notes:

Students are advised to review individual course descriptions for prerequisites. Not all courses will be offered in every semester; students should take care and consult with the Department when planning their course schedule.

Students who wish to participate in this option must maintain above-average academic standing and demonstrate potential for success in their chosen professional field.

One four month (minimum 420 hours) work term needs to be completed for a Co-op designated diploma. Employers provide Co-op instructors with job descriptions to be posted. Students submit their resumes via the Co-op instructors who will submit the package to the employer and arrange job interviews. Students are strongly encouraged to start building their professional network and be an active participant in self-marketing in order to source their Co-op work placement.

Employers make the hiring decisions and establish the working conditions, salary and benefits. The Co-operative Education option has proven to be of great benefit to students. Students have the opportunity to apply their knowledge, to develop skills in a practical work setting, and to gain related experience before commencing their professional careers.

CURRICULUM

To obtain a Diploma in Marketing Management (Co-operative Education), students will be required to attain 69 credits as described below:

Total Credits: 69

Courses Credits
All of
BCAP 1200 Business Computer Applications I
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This is a comprehensive course that provides hands-on computer experience and exposes the student to applications and software packages commonly used in business. A theory-based overview of hardware, software, and computer fundamentals is included.Students will receive credit for only one of CPSC 1000 and BCAP 1200.

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BUSM 1100 Introduction to Business in Canada
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course introduces students to Canada's economy, different economic systems, business ethics and social responsibility, legal fundamentals and management. The course examines organizational and human resource management concepts and practices, marketing, accounting, finance, and operations management.

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BUSM 1285 Business Law
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course introduces the basic legal principles of contracts, torts, agency, employment, negotiable instruments, debt collection, business ownership, and consumer protection in Canada. Actual case decisions are used to demonstrate and explain judicial reasoning.Prerequisite(s): One of the following: a minimum 67% in English Studies 12, Literary Studies 12, English First Peoples 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; or a minimum "C" grade in ENGL 1120; or a minimum "C-" grade in ENGL 1121, or an "S" grade in one of ENGL 1107, 1108, or 1110. LET with a minimum Level 3; LEAP 8, LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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BUSM 1500 Business Presentation Skills
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course will develop the communication skills to prepare students to act effectively in a range of practical business situations. It will include skill development in managing meetings, public speaking and interpersonal communications in a business setting. Students will be required to develop presentations using PowerPoint.

More Information »

BUSM 2200 Organizational Behaviour
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Students in this course examine how individual and group behaviour affects organizational goal attainment and success. Topics will include individual attributes such as attitude, personality and perception, and organizational culture and management skills such as leadership, empowerment, participation, communication, and motivation. There will be a strong international focus with an emphasis on diversity, managerial ethics, and development of Total Quality Management. Students will have practical and hands-on assignments for decision making, problem solving and case analysis to improve their analytical skills.Students will receive credit for only one of BUSM 1321 and 2200.Prerequisite(s): One of the following: a minimum 67% in English Studies 12, Literary Studies 12, English First Peoples 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; or a minimum "C" grade in ENGL 1120; or a minimum "C-" grade in ENGL 1121, or an "S" grade in ENGL 1107, 1108, or 1110. LET with a minimum Level 3; LEAP 8, LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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CMNS 1118 Written Communications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Training in writing skills, with emphasis on business writing in a career context. Writing projects include: memos, letters, reports, resumes, and employment correspondence.Prerequisite(s): One of the following: LET 4 (or LET 3 with a strong recommendation of concurrent registration in ENGL 1121); a minimum 50% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a minimum "C" grade in ENGL 1120; or an "S" grade in ENGL 1107, 1108, or 1110.

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EXPE 2300 Employment Strategies for Current Labour Markets 1
3

Lecture Hours: 3.0 | Seminar: 2.0 | Lab: 0.0

EXPE 2300 is a combined lecture/seminar course that will provide students with knowledge of what it takes to get a job in today's constantly changing workplace. This course will give students a chance to learn as well as practice each of the steps towards attaining a job, including self-assessment; resume and cover letter writing; networking and interviewing skills; as well as job search tactics. By completing this course, each student will have the resources to make a positive, lasting impression on prospective employers. This course complements other curriculum already offered in career programs with the Co-operative Education option and is designed to further develop specific competencies related to employment in the student's field of study. The final project is to produce a professional career portfolio. 9Students will receive credit for only one of BUSM 2300, COOP 2300, and EXPE 2300.Note: This course a prerequiste for participation in Co-operative Education.Prerequisite(s): English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a minimum "C-" in a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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MARK 1115 Introduction to Marketing
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Marketing is an exciting and dynamic business discipline, which offers excellent career prospects. The course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures including a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.

More Information »

MARK 2000 E-Commerce and Distribution
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course introduces business students to the role of the Internet in marketing and distribution. It identifies and explains the challenges and critical success factors in the effective use of the Web as a distribution and marketing tool. Topics include an analysis of the structural changes occurring in Canadian distributions; the role and functions of channel institutions; issues in distribution channel management; the integration of distribution and the Web in marketing mix; the strategic positioning of a business; Web presence; and the logistics involved in managing an Internet marketing-based business.Students will receive credit for only one of BUSM 2000 and MARK 2000.Prerequisite(s): MARK 1115; English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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MARK 2100 Marketing Research
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the Internet as an effective research tool.Students will receive credit for only one of MARK 2100 and 2327.Prerequisite(s): A minimum grade of 'C' in STAT 1123, 1124, or 1181; English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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MARK 2400 Integrated Marketing Communications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course builds on the essential marketing concepts by focusing on the promotional elements in marketing strategy known as Integrated Marketing Communications. Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. Students will be comfortable evaluating the strengths and weaknesses of each element of the promotion mix and be able to recommend the appropriate mix for a given situation. In addition we will cover; the role of IMC, the IMC strategic planning process, budgeting, creative development, media strategy, execution and evaluation. The material will be taught using lectures, case studies, guest speakers and assignments. Students will receive credit for only one of MARK 2323 or 2400.Prerequisite(s): A minimum "C-" grade in MARK 1115; and one of the following: a minimum 67% in English Studies 12, Literary Studies 12, English First Peoples 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; a minimum “C” grade in ENGL 1120; a minimum "C-" grade in ENGL 1121; an "S" grade in ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension; or a minimum "C-" grade in PUBL 1115 and 1155.

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MARK 2430 Marketing Strategy
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.Prerequisite(s): Completion of a minimum of 30 credits including MARK 1115 and CMNS 1118 with a minimum 'C' grade.

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Notes:
1 formerly BUSM 2300/COOP 2300
 
One of
MARK 1200 Selling Skills
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course exposes students to the principles of professional selling. The focus is on relationship and needs-based selling in a business-to-business environment. It prepares students for a range of life skills such as interviewing for jobs or "selling" ideas within their organizations. The course also focuses on understanding customer and sales representative behaviour in a selling environment as well as learning about prospecting, different forms of presentations, objection handling, and various closing techniques. Students will apply their skills by selling advertising for the Pacific Rim magazine.Students will receive credit for only one of MARK 1200 and 1218.Prerequisite(s): MARK 1115

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MARK 2500 Selling Skills & Communication
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Students explore the principles of professional selling focussing on relationship and needs-based selling. Topics include understanding customer and sales representative behaviour and communications in a selling environment as well as prospecting, preparing different forms of presentations, handling objections, building a sales plan, and employing various closing techniques. Students will be introduced to Customer Relationship Management software. Students will apply their selling skills in a final project that is relevant to the financial or professional sales industry. Students will receive credit for only one of MARK 1200 and MARK 2500.Prerequisite(s): MARK 1115 with a minimum "C-" grade.

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One of
FMGT 1115 Financial Accounting I
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course is an examination of the basic techniques, principles and concepts involved in the construction and interpretation of financial reports prepared for external users. The introductory material is concluded in FMGT 1215. Together, FMGT 1115 and FMGT 1215 provide transfer credit to universities and professional accounting programs.

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FMGT 1215 Financial Accounting II
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course concludes the introduction to financial accounting which began in FMGT 1115. The course examines the right side of the accounting equation, liabilities, and shareholders equity, as well as introducing some other specific accounting issues. Topics include current liabilities, long-term liabilities, shareholders equity, investment, partnerships, statement of cash flows, and financial statement analysis. Together, FMGT 1115 and FMGT 1215 provide transfer credit to universities and professional accounting programs.Prerequisite(s): FMGT 1115 or FMGT 2293.

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FMGT 1116 Accounting for Managers
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides an overview of basic financial and management accounting principles and techniques, including the managerial use of financial statements and other financial information for decision-making purposes. Students will initially be introduced to the principles and techniques used in financial accounting. The second part of the course will explore common managerial accounting techniques such as budgeting, cost-volume-profit analysis, and decision-making.Students in the Bachelor of Business Administration in Accounting are not permitted to register in this course.

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FMGT 2293 Financial Accounting Overview
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course provides an overview of financial accounting and the construction and interpretation of financial reports prepared for external users. Major consideration is given to accounting techniques for corporate financial statements. Emphasis is placed on accounting principles and policies and the underlying rationale for these principles.Prerequisite(s): English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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One of
STAT 1123 Basic Probability and Statistics for Business
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

Probability and statistics play a big role in everyday life and in the business world. In this introductory course, students learn data collection, analysis, presentation of data, probability, sampling distributions, estimation of parameters, hypothesis testing, regression, and tests for categorical data.Students will receive college credit for only one of STAT 1123, 1124, or 1181.Prerequisite(s): None, but a grade of "C" or higher in Precalculus 11 (or equivalent) is strongly recommended. Prerequisites are valid for only three years.

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STAT 1124 Statistical Methods I
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

An introductory course in statistics developed through the concept of randomness for students in social sciences, nursing, social work, physiotherapy, business, etc. Topics will include sampling, experimental design, levels of measurement, descriptive statistics, regression, sampling distributions, normal distribution and inferential procedures of estimation and hypothesis testing. This course may be followed by STAT 1224. Students will recieve college credit for only one of STAT 1123, 1124, or 1181.Students will recieve college credit for only one of PSYC 2321 or STAT 1124.Prerequisite(s): One of the following: a minimum "C" grade in Foundations of Mathematics 11, Precalculus 11, Foundations of Mathematics 12, or Precalculus 12; an "S" grade in MATH 1150; or MDT 053. Prerequisites are valid for only three years.

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STAT 1181 Descriptive and Elementary Inferential Statistics
3

Lecture Hours: 3.0 | Seminar: 0.0 | Lab: 1.0

A first course in probability and statistics including introduction to probability, descriptive statistics, regression, correlation, contingency tables, sampling distributions, estimation, hypothesis testing. This course may be followed by STAT 2225 or STAT 2281.Students will recieve college credit for only one of STAT 1123, 1124, or 1181.Prerequisite(s): MATH 1153, 1171, 1173 or 1174 with a "C-" grade or higher or equivalent (may be taken concurrently). Prerequisites are valid for only three years.

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One of
ECON 1220 Principles of Microeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory concepts; the market system; price determination; demand and utility; competitive supply; cost analysis; market structures; equilibrium of the firm; pricing of factor inputs; land rents; wages; interest and capital.

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ECON 1221 Principles of Macroeconomics
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

Introductory macroeconomic concepts; circular flow of income and product; national income; equilibrium level of domestic income; fiscal policy; money and banking; international trade; inflation and unemployment.

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One of
ENGL 1123 Introduction to Academic Writing
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

New Course as of Fall Semester 2020Students read and analyze a variety of texts in order to develop techniques of research, critical thinking, close reading, and clear writing in an academic context. Course readings, which include a selection of scholarly articles, are drawn from at least three academic disciplines. By exploring and responding to a range of topics, students develop a foundation for post-secondary writing.Students will only receive credit for one of ENGL 1123, 1127, or 1128.Prerequisite(s): One of the following: LET 4 (or LET 3 with a strong recommendation of concurrent registration in ENGL 1121); a minimum 50% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a minimum "C" grade in ENGL 1120; or an "S" grade in ENGL 1107, 1108, or 1110.

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ENGL 1127 Essay Writing and Short Prose Selections
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

This course emphasizes the principles of composition through the study and writing of various kinds of essays, including the research essay. As a secondary aim, it encourages an appreciation of modern literature through a study of the short story.Students will receive credit for only one of ENGL 1123, 1126, 1127, and 1128.Prerequisite(s): One of the following: LET 4 (or LET 3 with a strong recommendation of concurrent registration in ENGL 1121); a minimum 70% in one of English Studies 12, Literary Studies 12, or English First Peoples 12, or equivalent; ENGL 1120 with a minimum "C" grade; or one of ENGL 1107, 1108, or 1110 with an "S" grade.

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ENGL 1128 Short Prose Selections and Composition
3

Lecture Hours: 3.0 | Seminar: 1.0 | Lab: 0.0

ENGL 1128 introduces students to the principles of composition through the study of various kinds of essays, including the research essay. It also emphasizes an appreciation of modern prose writing through the study of both short stories and essays. Most writing assignments are related to the literature studied. Because this course is designed for students with superior writing skills, more intensive reading will be required. Students will receive credit for only one of ENGL 1123, 1127, or 1128.Students intending to pursue studies in the Faculty of Arts at the University of British Columbia should choose ENGL 1100.Prerequisite(s): One of LET 5 (or LPI equivalent) or a minimum 85% in one of English Studies 12 or Literary Studies 12 or English First Peoples 12.

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One of
MATH 1118 Mathematics of Finance
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

An introduction to the mathematics of finance and investment including simple interest and discount, compound interest, simple and general annuities, amortization and sinking funds, depreciation and valuation of investments. Computer applications.Students will receive credit for only one of MATH 1118 or 1119.Prerequisite(s): One of the following: a minimum "C" grade in Precalculus 11 or Foundations of Mathematics 12; an "S" grade in MATH 1101; or permission of the department based on the MDT process (MDT 059). Prerequisites are valid for only three years.

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MATH 1119 Mathematics of Business Affairs
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

Basic mathematics of everyday business affairs including simple and compound interest, promissory notes, instalment buying, trade discounts, loans, mortgages, insurance, investments.Students will receive credit for only one of MATH 1118 or 1119.Note: Recent successful completion of Math 10 is strongly recommended.

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MATH 1171 Calculus I
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course deals primarily with differentiation. The major topics include limits (intuitive approach), development and definition of derivatives, differentiation techniques (algebraic, trigonometric, inverse trigonometric, exponential, and logarithmic functions), curve sketching, applications of derivatives (optimization, related rates, linear motion, differential approximations), antiderivatives, growth and decay.Students will receive credit for only one of MATH 1153/1253, 1171, 1173, 1174, or 1175.Prerequisite(s): A minimum "A" grade in Precalculus 12; permission of department based on the MDT process (MDT 95); or a minimum "B-" grade in MATH 1170; or a minimum "C+" grade in Precalculus 12 and a minimum "C-" grade in Calculus 12. Prerequisites are valid for only three years.

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MATH 1174 Calculus I - Economic and Business Applications
3

Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0

This course deals primarily with differentiation. Topics include limits (intuitive approach); development and definition of derivatives; rules for differentiation (algebraic, trigonometric, exponential, and logarithmic functions); selected applications of derivatives (concentrating on business examples); introduction to antiderivatives.Students will receive credit for only one of MATH 1153/1253, 1171, 1173, 1174, or 1175.Prerequisite(s): A minimum "B" grade in Precalculus 12; or permission of the department based on the MDT process (MDT 085); or a minimum "C" grade in MATH 1170; or a minimum "C+" grade in Precalculus 12 and a minimum "C-" grade in Calculus 12. Prerequisites are valid for only three years.

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One of
business elective (3 credits) chosen from: Any BCAP course (except BCAP 0012 and BCAP 1112), any BUSM course (except BUSM 2300), any INTB course, any FMGT course, or any MARK course
3
Two of
general education electives (6 credits). A general education elective is defined to be any course in a subject area other than BCAP, BUSM, COOP, EXPE, FMGT, INTB, or MARK that has assigned or unassigned transfer credit at UBC, SFU, UVic, or UNBC
6

WORK TERM ONE

Courses Credits
COOP 2301 Co-operative Work Placement I
3

Lecture Hours: 0.0 | Seminar: 0.0 | Lab: 22.5

Work experience and report. Practical application of theoretical knowledge gained in academic studies to enhance skills and to provide professional and personal development. Co-op work placements consist of full time work in a student's area of study. Evaluation will consist of employer evaluation, work term report, and presentation.Co-operative Education courses cannot be used to meet elective requirements.Students will only receive credit for COOP 2301, or COOP 2302 and 2303.Prerequisite(s): Minimum "C" grade in BUSM 2300, COOP 2300, or EXPE 2300; minimum 2.6 GPA; acceptance to the co-op option; and confirmed co-op work placement.

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3 Credits

Program Option Notes:

Students are advised to review individual course descriptions for prerequisites. Not all courses will be offered in every semester; students should take care and consult with the Department when planning their course schedule.