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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
Students in this course examine how individual and group behaviour affects organizational goal attainment and success. Topics will include individual attributes such as attitude, personality and perception, and organizational culture and management skills such as leadership, empowerment, participation, communication, and motivation. There will be a strong international focus with an emphasis on diversity, managerial ethics, and development of total quality management. Students will have practical and hands-on assignments for decision-making, problem solving, and case analysis to improve their analytical skills.Students will receive credit for only one of BUSM 2200 or 4800. BUSM 2200 may not be used to satisfy the BUSM 4800 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management or the Post-Degree Certificate in Diversity and Inclusion Leadership.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
This course is designed to provide fundamental skills necessary for success in the Canadian business environment. Successful students will develop the skills and competencies required to present themselves and their work in a professional manner according to business ethics and societal norms. The course will allow students to develop skills and strategies to manage office politics, social situations, and professional communication.Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Accounting, Business Administration, Marketing Management, and Data Analytics.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
Negotiation Skills explores the core concepts and theories of the psychology of bargaining and negotiation, the dynamics of interpersonal and inter-group conflict, and its resolution in the context of competitive situations. This course introduces students to a variety of negotiation processes and techniques used to achieve multiple business objectives. Using simulations and role-plays, students will apply their negotiation skills to a variety of business circumstances. Upon successful completion of the course, students will be able to negotiate and appraise situations that call for bargaining; comprehend the process and the various bargaining techniques; assess alternatives; and formulate negotiation plans. Students will demonstrate their ability to use negotiation techniques by conducting a successful negotiation where agreement has been reached amongst multiple parties.Students will receive credit for only one of BUSM 3220 or 4820. BUSM 3220 may not be used to satisfy the BUSM 4820 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management.Prerequisite(s): A minimum "C" grade in BUSM 4800 and 4805.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
This capstone course of the post-degree diplomas provides the opportunity for students to formulate a corporate business strategy, make decisions and interact as executive leaders running a company within a business simulation. The course integrates concepts, skills and techniques gained in previous course work into a strategic management framework. Students will learn to think, analyze, plan, and make decisions at a strategic level and then see the results of their decisions. Registration in this course is restricted to students admitted to the Post-Degree Diploma in Business Management and Marketing Management.Prerequisite(s): A minimum "C" grade in BUSM 4805, 4820, MARK 4810, and STAT 4800; and a minimum "C" grade in BUSM 4810 or MARK 4820.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
Finding meaningful work takes time, research, and planning. Students explore diverse perspectives and strategies that will lead to personal success in career planning. Through direct contact with industry professionals and career educators, students investigate practical strategies and tools to successfully job search and participate in the Canadian workforce. They develop tools and techniques to help them pursue employment in their chosen career. Relevant subjects include job search mindset, personal branding, targeted job applications, social media, networking, interview skills, workplace expectations and typical employment standards, and policies of Canadian businesses.Registration in this course is restricted to students admitted to Post-Degree Diploma programs with a work term option.
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Lecture Hours: 0.0 | Seminar: 23.0 | Lab: 0.0
Formerly BUSM 4804During a term of full-time employment (minimum 300 hours over a 16 week term,) students will have the opportunity for practical application of theoretical knowledge gained in academic studies to enhance their skills and to provide professional and personal development. Evaluation will consist of employer feedback, workplace reflection and final work term report. Students are responsible for finding a suitable work experience with the assistance of the Langara Co-op and Career Development Centre. Graded S/U.Students will receive credit for only one of BUSM 4804 or EXPE 4814.Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management.Prerequisite(s): Completion of a minimum of 30 credits including: A minimum "C" grade in EXPE 4800; OR a mimimum "C" all of EXPE 4801, 4802, and 4803.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
Provides an overview of basic financial and management accounting principles and techniques, including the managerial use of financial statements and other financial information for decision-making purposes. Students will initially be introduced to the principles and techniques used in financial accounting. The second part of the course will explore common managerial accounting techniques such as budgeting, cost-volume-profit analysis, and decision-making.Students will receive credit for only one of FMGT 1116 or 4816. FMGT 1116 may not be used to satisfy the FMGT 4816 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Marketing Management and Business Administration.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
This course explores four major themes in international marketing: the international marketing environment, finding global customers, the global marketing mix, and leadership in global marketing. The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a dynamic global business environment. Students may receive credit for only one of INTB 3200 or 4800. INTB 3200 may not be used to satisfy the INTB 4800 requirement.Registration in this course is restricted to students admitted to the Post Degree Diploma in Marketing Management.Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4820.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures, but there is a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.Students will receive credit for only one of MARK 1115 or 4800. MARK 1115 may not be used to satisfy the MARK 4800 requirement.Registration in this course is restricted to students admitted to the Post Degree Diplomas in Business Administration and Marketing Management.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
To succeed in today's economy, organizations must incorporate social media into their marketing and business strategies. In this course, students examine the role of social media today and how to use it to meet organizational goals. Through a variety of methods and activities such as lectures, guest speakers, case studies, applied projects, industry certification (e.g. Hootsuite Academy certification) and simulations, students learn the fundamental principles and techniques for designing and developing effective social media goals, objectives, and strategies for all types of organizations.Students will receive credit for only one of MARK 3150 or 4810. MARK 3150 may not be used to satisfy the MARK 4810 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diplomas in Business Administration and Marketing Management.Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
This course focuses on the promotional elements in marketing strategy known as Integrated Marketing Communications (IMC). Topics include effective integration of advertising, social media, direct/internet marketing, sales promotion, public relations, event marketing and personal selling. The strengths and weaknesses of each element of the promotional mix will be evaluated and students will be able to analyze and recommend the appropriate mix for specific business situations. Additionally, the role of IMC, the IMC strategic planning process, budgeting, creative development, media strategy, execution and evaluation. The material will be taught using lectures, case studies, guest speakers and assignments.Students will receive credit for only one of MARK 2323, 2400 or 4820. MARK 2323 and 2400 may not be used to satisfy the MARK 4820 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4800; and FMGT 4800 or 4816.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
This course explores the three major influences of consumer behaviour: consumers as individuals; attitude change and decision-making; and consumers in their social and cultural setting. The course will introduce students to both the internal and external drivers on a consumer's decision to buy a product or service. It is intended to provide students with a strategic overview of consumer behaviour theory and to demonstrate how this theory can be used to set marketing strategy.Students will receive credit for only one of MARK 3200 or 4830. MARK 3200 may not be used to satisfy the MARK 4830 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4820.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and techniques in primary and secondary research are examined. This applied course also introduces statistical software tools. Students will receive credit for only one of MARK 2100 or 4840. MARK 2100 may not be used to satisfy the MARK 4840 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.Prerequisite(s): A minimum "C" grade in BUSM 4805, MARK 4800, and STAT 4800.
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Lecture Hours: 4.0 | Seminar: 0.0 | Lab: 0.0
This course includes the following: collection, classification, analysis, and presentation of numerical data; measures of location and variability; probability; random samples and sampling distributions; estimation of parameters; testing hypotheses; regression; and index numbers.Students may receive credit for only one of STAT 1123 or 4800. STAT 1123 may not be used to satisfy the STAT 4800 requirement.Registration in this course is restricted to students admitted to the Post-Degree Diploma in Accounting, Business Administration, and Marketing Management.
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