MARK 1115: Introduction to Marketing

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Course Format Lecture 3.0 h + Seminar 1.0 h + Lab. 0.0 h
Credits 3.0

Course Description

Marketing is an exciting and dynamic business discipline, which offers excellent career prospects. The course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures including a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.

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