MARK 4800: Introduction to Marketing

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Course Format Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h
Credits 3.0

Course Description

Marketing is an exciting and dynamic business discipline that offers excellent career prospects. This course covers the roles and functions of marketing in the modern business enterprise with particular emphasis on the elements in marketing such as product planning and development, pricing, promotion and distribution. The course delivery is a series of lectures, but there is a lot of interaction through discussion, teamwork, videos, practical exercises and case studies so you can relate the material discussed to real life business challenges.

Registration in this course is restricted to students admitted to the Post Degree Diplomas in Business Administration and Marketing Management.

Students will receive credit for only one of MARK 1115 and 4800. MARK 1115 may not be used to satisfy the MARK 4800 requirement.

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