MARK 3400: Retail Marketing

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Course Format Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h
Credits 3.0

Course Description

This course covers the principles and practice of strategic retail marketing and orients students to the dynamic and competitive nature of the industry. Topics include contemporary issues in retail including in-store and non-store retailing, e-tailing, managing the retail operations, supplier relationships, pricing, merchandising, retail advertising, sales promotion, sales techniques, inventory management and control, and store design and location.

Prerequisite(s): Completion of a minimum 54 credits including a minimum "C" grade in CMNS 2228, MARK 1115, and six credits of university-transferable English or communications.

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