MARK 3210: Digital Marketing

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Course Format Lecture 3.0 h + Seminar 0.0 h + Lab. 1.0 h
Credits 3.0

Course Description

To succeed in today's economy, companies must incorporate the Internet into their marketing strategies. This course examines the role of the web today and how to optimize the use of e-marketing. The course provides students with the fundamental principles and techniques for designing and developing effective websites for promotional, distribution, and interactive communication. Students will learn the basics of information design and usability, applications of social media, and will learn the fundamentals of website development.

Prerequisite(s): Completion of a minimum of 54 credits including a minimum "C" grade in MARK 1115 and six credits of university-transferable English or communications.

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