MARK 2430: Marketing Strategy

« Back to Course Listing

Course Format Lecture 3.0 h + Seminar 1.0 h + Lab. 0.0 h
Credits 3.0

Course Description

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.

Prerequisite(s): Completion of a minimum of 30 credits including a minimum "C" grade in CMNS 1118 and MARK 1115.

Course Attributes (New Window)

Check course schedule availability » Check if this course is Transferable » Check Bookstore for required textbooks »

Course Outline