MARK 2430: Marketing Strategy

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Course Format Lecture 3.0 h + Seminar 1.0 h + Lab. 0.0 h
Credits 3.0

Course Description

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.


Prerequisite(s): Completion of a minimum of 30 credits including MARK 1115 and CMNS 1118 with a minimum 'C' grade.




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