MARK 2100: Marketing Research

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Course Format Lecture 3.0 h + Seminar 1.0 h + Lab. 0.0 h
Credits 3.0

Course Description

This course examines contemporary research methods employed in business. Emphasis is placed on understanding the process of business research and how it relates to hypothesis development, problem investigation, and management questions. The major tools and techniques in primary and secondary research are examined with special emphasis on the Internet as an effective research tool.

Students will receive credit for only one of MARK 2100 and 2327.

Prerequisite(s): A minimum grade of 'C' in STAT 1123, 1124, or 1181; English Requirement, one of the following: a minimum 67% in English Studies 12 or equivalent; a minimum 67% in Literary Studies 12; a minimum 67% in English First Peoples 12; a university-level English or Communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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