MARK 2000: E-Commerce and Distribution

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Course Format Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h
Credits 3.0

Course Description

This course introduces business students to the role of the Internet in marketing and distribution. It identifies and explains the challenges and critical success factors in the effective use of the web as a distribution and marketing tool. Topics include an analysis of the structural changes occurring in Canadian distributions; the role and functions of channel institutions; issues in distribution channel management; the integration of distribution and the web in marketing mix; the strategic positioning of a business; web presence; and the logistics involved in managing an Internet marketing-based business.

Students will receive credit for only one of BUSM 2000 and MARK 2000.

Prerequisite(s): A minimum "C-" grade in MARK 1115; English Requirement, one of the following: a minimum 67% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a university-level English or communications course for which Langara awards transfer credit; a minimum "C" in ENGL 1120; a minimum "C-" in ENGL 1121; a "S" in one of ENGL 1107, 1108, or 1110; a minimum Level 3 on the LET; LEAP 8; LPI with a minimum 26 on the essay and one of 5 in English usage, 5 in sentence structure, or 10 in reading comprehension.

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Course Outline