JOUR 1230: Communication Strategies

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Course Format Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h
Credits 3.0

Course Description

New Course as of Summer Semester 2021

Communication strategies are used to establish in the public's mind the key values and goals of an individual, corporation, non-profit, social movement, charity, or other entity. Students learn the practical basics of communications, the art and science of managing a system to provide accessible information and effective messages to the public through multiple channels, including mainstream media, social media, and advertising.

Prerequisite(s): One of the following: a minimum 70% in English First Peoples 12, English Studies 12, Literary Studies 12, or equivalent; a minimum "C-" grade in a university-level English course for which Langara College awards transfer credit; a minimum "C-" grade in ENGL 1120; an "S" grade in ENGL 1107 or 1110; or permission of the instructor.

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