INTB 4800: International Marketing
| Course Format | Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h |
| Credits | 3.0 |
Course Description
This course explores four major themes in international marketing: the international marketing environment, finding global customers, the global marketing mix, and leadership in global marketing. The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a dynamic global business environment.
Students may receive credit for only one of INTB 3200 or 4800. INTB 3200 may not be used to satisfy the INTB 4800 requirement.
Registration in this course is restricted to students admitted to the Post Degree Diploma in Marketing Management.
Prerequisite(s): A minimum "C" grade in BUSM 4805 and MARK 4820.
Course Attributes (New Window)
Check course schedule availability » Check if this course is Transferable » Check Bookstore for required textbooks »