MARK 4840: Marketing Research
| Course Format | Lecture 4.0 h + Seminar 0.0 h + Lab. 0.0 h |
| Credits | 3.0 |
Course Description
Marketing research plays a central role in all marketing decision-making. This course introduces students to marketing research by exploring six major themes: the role and process of marketing research, designing research studies, measurement, sampling, analysis, and reporting. The major tools and techniques in primary and secondary research are examined. This applied course also introduces statistical software tools.
Students will receive credit for only one of MARK 2100 or 4840. MARK 2100 may not be used to satisfy the MARK 4840 requirement.
Registration in this course is restricted to students admitted to the Post-Degree Diploma in Marketing Management.
Prerequisite(s): A minimum "C" grade in BUSM 4805, MARK 4800, and STAT 4800.
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