Jan 7, 2016
Vancouver, BC - Langara College Continuing Studies has been honoured for excellence in the Best Marketing category by the Learning Resources Network (LERN), the world’s largest lifelong learning association. The Langara College Continuing Studies entry was selected from more than 100 nominations from four countries.
Julie Coates, LERN’s Senior Vice President of Information Services said this year’s award nominees were of exceptionally high quality. In particular, Langara College's Continuing Studies (CS) division was recognized for their innovative and cost-effective approach to marketing. Two departments (Accounting, Business & Computer Technology and Health & Human Services) were inspired to ‘do more with less’, and collaborated with the College's Communications & Marketing team to create a cross-functional print brochure. The brochure design incorporated the College's strong brand identity and featured multiple folding panels that highlighted program information for prospective students. The adaptable design allowed the two departments to align their program marketing efforts with the CS guidebook and larger CS marketing campaign.
“The approach worked,” said Coates. “Instead of declining with the reduction of marketing funds, enrolment remained consistent. In addition, Langara tracked results by creating a specific URL for website visits.”
The winning entry was included in a showcase of internationally exemplary programs at the 2015 LERN Annual Conference in New Orleans. Information about the submission was on display in the conference Hall of Learning throughout the three-day conference, December 2-5, 2015. In addition, the winning programs will be featured in future LERN publications and on LERN’s website.
In selecting winners, Coates said the primary criteria judges considered was being at the leading edge of the field of lifelong learning, as evidenced by innovation and documented success of their nomination.
In addition, judges also applied the following criteria: originality, appropriateness as a model for other programs, replicability, and measurable outcomes. The awards selection process is very competitive, Coates, said, and it is truly an honor to be selected.
About LERN: Learning Resources Network (LERN) is the world’s largest association in continuing education and lifelong learning offering training and information and consulting services to providers of education and training. LERN, founded in 1974, provides practical, how-to “Information that Works” to about 6,000 members worldwide. LERN serves a range of institutions including state universities, four-year colleges, colleges within universities, private colleges, community colleges, technical colleges, public schools, recreation departments, and associations.
About Langara College: Located in beautiful Vancouver, B.C., Canada, Langara College provides University, Career, and Continuing Studies education to more than 21,000 students annually. With more than 1,700 courses and 130 programs, Langara’s expansive academic breadth and depth allows students of all ages, backgrounds, and life stages to choose their own educational path.