Our brand voice
Much of the impact of our brand identity is driven by a bold approach to copy writing and our headline driven platform. Our tone of voice illustrates our down-to-earth, accessible, and friendly personality. Constantly linking back to learning and the way we teach, it is smart, witty, and bold. It invites conversation and reflects our values and personality.
Headline
- Conversational and playful
- Welcoming and accessible
- Smart, witty, and bold
Subhead and bodycopy
- Concise and to the point