Our brand voice

Much of the impact of our brand identity is driven by a bold approach to copy writing and our headline driven platform. Our tone of voice illustrates our down-to-earth, accessible, and friendly personality. Constantly linking back to learning and the way we teach, it is smart, witty, and bold. It invites conversation and reflects our values and personality.


  • Conversational and playful
  • Welcoming and accessible
  • Smart, witty, and bold

Subhead and bodycopy

  • Concise and to the point