Student will take courses through The University of California, Riverside’s Applied Management for Hospitality and Tourism Program.
Required Courses (15 units):
MGT X105 – Introduction to the Global Hospitality Industry (5 units)
This is an introduction course to the Applied Management for Hospitality and Tourism Program that blends academic course work with a supervised paid internship with an approved Internship company or location. This course provides an overview of the hospitality industry from a management perspective. Topics include the organization and structure of hotels, restaurants, clubs, cruise ships and casino hotels. Discussions address the travel and tourism industry, career opportunities, ethics, cultural diversity, franchising, management contracts and areas of management responsibility such as human resources, marketing and sales, and advertising.
MGT X105.12 – Supervised Training, Part I (5 units)
The student will begin a qualified Professional Work Experience (PWE) in a hospitality business that allows the student to develop personal and professional experiences through guided practices in a multi-cultural work environment. The PWE position(s) provided by the employer will offer a variety of training and tasks relevant to the student’s career preparation, and an opportunity for autonomy and learning teamwork. The student will explore and discover management functions, methods, and concepts in hospitality operations. As a part of the learning experience, this class requires students to take up to two 2-hour courses offered by Disney’s DORMS program.
MGT X105.13 – Supervised Training, Part II (5 units)
The student will complete a reflective report in a hospitality business that allows the student to apply classroom knowledge and guided experience to onsite employment, and networking to career goals. This advanced internship program will prepare the student to confidently choose or not choose a career path in the hospitality industry using personal and professional employment knowledge and competencies. As a part of the learning experience, this class requires students to take up to two 2-hour courses offered by Disney’s DORMS program.
Elective Course – Online (4 units)
Must choose one course from the following list of online courses:
MGT X475.51 – Consumer Behavior (4 units)
Understanding "why people buy" is of crucial importance in determining how to market. This course analyzes consumer desire/needs and examines methods for satisfying them in order to learn how to create and stimulate demand for an organization's products and services. The material covered concentrates on both internal factors (beliefs, attitudes, perceptions, emotions) and external factors (class, peer groups, family structure, culture, society, stereotypes) which influence buying behavior.
MGT X480.51 – Customer Service Management (4 units)
Participants examine best practices in customer service and how organizations use customer service to expand their customer base. Topics include initiating and sustaining quality improvement in customer relations, measuring customer satisfaction, developing and using performance indicators, differentiating customer service approaches, certification options, and the role of technology, workforce management and outsourcing in customer service.
MGT X470.47 – Organizational Leadership (4 units)
Participants explore current leadership theories and practices through a range of high-level decision-making topics including change management, leadership models, employee motivation and retention, process improvement, quality improvement, performance excellence, teambuilding and executive decision-making. Case studies and class discussion are used to reinforce theories and explore opportunities for practical application.
MGT X476.71 – Strategic Marketing and the Marketing Plan (4 units)
Achieving a sustainable competitive advantage is an ongoing challenge to everyone involved in implementing a marketing strategy. In a climate of rapidly changing products, services and delivery methods, marketing management requires an understanding of methods and techniques that can help achieve a competitive advantage by positively distinguishing the organization, product or service from competitors. This course examines how to develop, implement and manage competitive marketing strategies that achieve marketing and organizational goals. Participants evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals. The creation of a comprehensive marketing plan that meets these goals is extensively discussed, and participants work in teams to develop actual marketing plans.
Elective Course – In-Person (4 units)
Must choose one course from the following list of in-person courses:
MGT X105.01 – Advanced Studies in Hospitality Management (4 units)
The objective of this advanced-level course is to prepare students to become entry-level managers in the Hospitality Industry by exposing them to contemporary and complex operational issues and situations and equipping them with the ability to analyze problems and develop, propose, and implement strategic solutions. Topics covered include leadership, strategic planning, international tourism, organizational behavior, communication, ethics, etiquette, human resource management, hospitality, security and guest service, among others.
MGT X105.03 – Corporate Communication (4 units)
This course describes how American companies communicate with key audiences, both internal and external to the corporation. Course introduces students to the communication function and how companies reach a variety of publics to include customers, investors, employees, media, government agencies and communities located in the proximity of the corporation. The purpose of this course is to introduce the students to the purpose and significance of communication within an organization at many levels. Students will learn both the why and how of communication techniques as organizations interface with customers, employees, and the public. As a result, students should have greater understanding of and appreciation for the corporate communication process.
MGT X105.05 – Human Resource Management (4 units)
This course explores the human resource management function in a corporate setting and focuses on the development of knowledge and skills that all managers and leaders need. The course will focus on such subjects as the selection process, employment law, labor relations, compensation, performance development, corporate training and maintaining effective environments. The classes are designed to familiarize participants with current human resource practices and laws that apply to their careers regardless of their field.
