dean

Q1. 

What program were you in?

BBA, Marketing Management.

Q2. 

Where did you have your co-op work placement(s)?

My first placement was as a Marketing Coordinator Intern at BetHubb, a start-up sports betting website. When I started, the site was still in development and had not yet launched. This made for a really great coop experience as I got to see the how the founder of BetHubb turn his idea into reality. I ended up staying for two co-op placements with BetHubb.

My second placement was as a Digital Marketing Intern with Junction, a small digital ad agency. Here, I got to take my start-up mentality from my first placement, and apply it to the agency world. Working for a small ad agency was great because I got to wear a lot of different hats and learn about all aspects of running an agency. My co-op at Junction resulted into being hired full time as an Account Manager there.

My third placement was with Vancouver Whitecaps Football Club, a professional sports franchise. I was a little bit of a gamble leaving a full time job with Junction for an internship with Whitecaps FC, but working for a football club was a dream of mine, so I knew I had to take it. I started there as a Marketing Intern, then got hired as a Marketing Coordinator, and finally, promoted to a Marketing Specialist. At Whitecaps FC, I was able to learn from a lot of great people, and had lots of ownership of my projects. It was a great experience that gave me lots of confidence in the workplace.

Q3. 

What’s the biggest takeaway from your co-op experience?

Each one of my placements had something really different to take away. BetHubb was a small start-up, Junction was small advertising agency, and Whitecaps FC was a medium sized in-house marketing team. It was really great to be able to experience each type of company and it helped me learn about what kind of working environments are best for me.  

Q4. 

What work are you doing now?

Today, I’m a Project Manager at DDB Canada, a large advertising agency with over 200 offices around the world. Although I’m only a few month into this job, I’m most excited about getting to work with such a talented and award winning team.

Q5. 

How did your co-op jobs prepare you for the work that you’re doing now?

All my past experiences have been essential in preparing me for the role that I’m in now. In advertising agencies today, you really have to embrace a lean start-up mentality given the rate of change in the marketing and media landscape. My time with BetHubb definitely prepared me for quick changes and lean operations. My experience with Junction acted as a primer to the agency world. Working at Whitecaps FC allowed me to fine tune my technical skills and lead project teams. Getting the variety of experience with co-op was the most beneficial aspect for me.

Q6. 

Looking forward, where would you like your career to go?

Right now, my focus is to get as much experience as I can with large brands on projects that have many different stakeholders. Eventually, I’d like to move back in-house and work for a brand that I am passionate about. Sustainable energy and companies that are socially responsible are areas and industries that excite me!

Q7. 

What would you say to someone who asks you about co-op?

It’s a no-brainer. The more experience you have the better off you’ll be for it and if co-op is the means of getting it and it’s right in front of you when you’re at school then just do it.