Jun 15, 2016

The following information is for the benefit of students completing programs within the Langara School of Management. This information is provided for your reference. It is still encouraged to always speak with a LSM student advisor before completing any course planning.

PDD Students Note: Please pay special attention to the prerequisites taking effect for Fall 2016 courses. If you have any questions, please contact a LSM student advisor.

Contact LSM Student Advisors:
Drop-in schedule webpage
604.323.5255
business@langara.bc.ca

 

New Courses

Mark 3210 – Online Presence Management

To succeed in today's economy, companies must incorporate the Internet into their marketing strategies. This course examines the role of the Web today and how to optimize the use of e-marketing. The course provides students with the fundamental principles and techniques for designing and developing effective websites for promotional, distribution, and interactive communication. Students will learn the basics of information design and usability, applications of social media, and will learn the fundamentals of website development.

Click here for more information regarding prerequisites, etc.

 

Courses Only offered in Fall

INTB 3500 – International Law

This course introduces students to the role of international trade, the international business environment and Canada's dependence on, and role in, international business. Students will gain an understanding of international business, globalization, and the importance of international business to the Canadian economy. Students are provided with a focus on the nature of the international business environment; its financial, cultural, social, political and legal forces; and the manner in which this environment has changed and continues to change. Students are also introduced to alternative methods of conducting business internationally and reasons for and different types of government and private sources of assistance to international business. The increasing importance of international organizations such as the World Bank, the International Development Association, the World Trade Organization, UNCTAD, CIDA, and the International Monetary Fund is emphasized.

This course also provides basic understanding of trade flows and the main trade agreements. The major trade groups and regions examined include the European Union, ASEAN, APEC, NAFTA, and MERCOSUR.

Click here for more information regarding prerequisites, etc.

MARK 2000 - E-Commerce and Distribution

This course introduces business students to the role of the Internet in marketing and distribution. It identifies and explains the challenges and critical success factors in the effective use of the Web as a distribution and marketing tool. Topics include an analysis of the structural changes occurring in Canadian distributions; the role and functions of channel institutions; issues in distribution channel management; the integration of distribution and the Web in marketing mix; the strategic positioning of a business; Web presence; and the logistics involved in managing an Internet marketing-based business.

Click here for more information regarding prerequisites, etc.

 

MARK 2430 – Marketing Strategy

This course provides the students with the opportunity to synthesize and utilize knowledge they have already acquired in other marketing courses. A significant focus of this class will be on case studies. Through case studies, students learn how to think about marketing challenges in a strategic way and formulate workable solutions. Students will also be required to prepare and present a strategic marketing plan for an actual organization, which provides an opportunity to experience the real world of a marketing executive.

Click here for more information regarding prerequisites, etc.

 

MARK 4195 – Special Topics in Marketing

In today’s business environment, marketers must be comfortable with “number crunching”.  Marketers have become increasingly accountable for producing proven results.  They must be able to quantify the outcomes of their efforts and demonstrate how the outcomes support higher level organizational objectives.  The amount of data available to marketers through both online and offline sources continues to increase.  In MARK4195, Marketing Analytics, students will use excel and other tools to understand how to leverage this data into actionable insight.

Please note - The instructor strongly recommends that prior to taking this course students should be comfortable using MS Excel (i.e. creating tables, creating basic charts, using formulas, etc.).

Click here for more information regarding prerequisites, etc.

 

Previous Program Curriculums for BBA

BBA: Accounting (Prior to Fall 2016)

 

BCAP 1200

BUSM 4200

BUSM 4300

CMNS 1118

CMNS 2228

FMGT 1321

FMGT 2294

FMGT 2308

FMGT 2325

FMGT 2371

FMGT 2421

FMGT 2474

INTB 3100

MARK 2100

PHIL 3200

ECON 1220

ECON 1221

FMGT 1115 AND FMGT 1215   OR   FMGT 2293 + 3 credits of electives

ENGL 1127 or ENGL 1128

BCAP 3100 or BCAP 3200

MATH 1118 or MATH 1171 or MATH 1174

STAT 1123 or STAT 1124 or STAT 1181

STAT 1224 or STAT 3222 or STAT 3223

BUSM 3000 or COOP 2301 (Work Experience Requirement)

4 Courses from the following: FMGT 3121, 3223, 3263, 4221, 4225; BUSM 3200, 3400, 4100, 4120; INTB 4220

7 UT Courses (21 credits) - university-transferable electives other than BCAP, BUSM, COOP, FMGT, INTB, MARK.

5 General Electives (15 credits) – courses from any of the Langara College offerings that are eligible to be used for a Langara College credential.

 

Note: For students completing both the BBA and the diploma in their respective concentrations, the general electives are normally used when completing the diploma program. For clarification, please contact business@langara.ca

 

 

BBA: Business Management (Prior to Fall 2016)

BCAP 1200

BUSM 1100

BUSM 3200

BUSM 3220

BUSM 4100

BUSM 4120

BUSM 4200

BUSM 4300

CMNS 1118

CMNS 2228

INTB 3100

MARK 1115

PHIL 3200

ECON 1220

ECON 1221

FMGT 1115 or FMGT 1116 or FMGT 2293

ENGL 1127 or ENGL 1128

BCAP 3100 or BCAP 3200

MATH 1118 or MATH 1119 or MATH 1171 or MATH 1174

STAT 1123 or STAT 1124 or STAT 1181

STAT 1224 or STAT 3222 or STAT 3223

BUSM 3000 or COOP 2301 (Work Experience Requirement)

3 Courses of BCAP, BUSM, FMGT, INTB, MARK, or RECR numbered 3XXX or higher

5 UT Courses (15 credits) - university-transferable electives other than BCAP, BUSM, COOP, FMGT, INTB, MARK.

11 General Electives (33 credits) – courses from any of the Langara College offerings that are eligible to be used for a Langara College credential.

 

Note: For students completing both the BBA and the diploma in their respective concentrations, the general electives are normally used when completing the diploma program. For clarification, please contact business@langara.ca

 


BBA: Marketing Management (From Fall 2014 – Summer 2016)

 

BCAP 1200

BUSM 1100

BUSM 3200

BUSM 4100

BUSM 4120

BUSM 4200

BUSM 4300

CMNS 1118

CMNS 2228

INTB 3100

MARK 1115

MARK 2100

MARK 2400

MARK 2430

PHIL 3200

ECON 1220

ECON 1221

FMGT 1115 or FMGT 1116 or FMGT 2293

ENGL 1127 or ENGL 1128

BCAP 3100 or BCAP 3200

MATH 1118 or MATH 1119 or MATH 1171 or MATH 1174

STAT 1123 or STAT 1124 or STAT 1181

STAT 1224 or STAT 3222 or STAT 3223

BUSM 3000 or COOP 2301 (Work Experience Requirement)

4 Courses from: INTB 3200, MARK 3100, 3150, 3200, 3210, 3250, 3400, 4100, 4195 4220, 4250

5 UT Courses (15 credits) - university-transferable electives other than BCAP, BUSM, COOP, FMGT, INTB, MARK.

8 General Electives (33 credits) – courses from any of the Langara College offerings that are eligible to be used for a Langara College credential.

 

Note: For students completing both the BBA and the diploma in their respective concentrations, the general electives are normally used when completing the diploma program. For clarification, please contact business@langara.ca

 

BBA: Marketing Management (Prior to Fall 2014)

 

BCAP 1200

BUSM 1100

BUSM 3200

BUSM 4100

BUSM 4120

BUSM 4200

BUSM 4300

CMNS 1118

CMNS 2228

INTB 3100

MARK 1115

PHIL 3200

ECON 1220

ECON 1221

FMGT 1115 or FMGT 1116 or FMGT 2293

ENGL 1127 or ENGL 1128

BCAP 3100 or BCAP 3200

MATH 1118 or MATH 1119 or MATH 1171 or MATH 1174

STAT 1123 or STAT 1124 or STAT 1181

STAT 1224 or STAT 3222 or STAT 3223

BUSM 3000 or COOP 2301 (Work Experience Requirement)

4 Courses from: INTB 3200, MARK 3100, 3150, 3200, 3210, 3250, 3400, 4100, 4195 4220, 4250

5 UT Courses (15 credits) - university-transferable electives other than BCAP, BUSM, COOP, FMGT, INTB, MARK.

11 General Electives (33 credits) – courses from any of the Langara College offerings that are eligible to be used for a Langara College credential.

 

Note: For students completing both the BBA and the diploma in their respective concentrations, the general electives are normally used when completing the diploma program. For clarification, please contact business@langara.ca

 

 

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